Michael Cardwell in front of camera

Video Marketing: What It Is and Why You Better Be Using It

Videos are everywhere you look online. Whether it’s the newest dancing craze or a video that tests a blender strength by blending an iPad (literally it destroyed an iPad). It’s undeniable that videos leave an impression on viewers and consequently become popular. YouTube receives over 1 billion unique visitors every month. Aside from Facebook, that’s more than any other online channel.

With the increase in popularity, videos have transformed into the perfect complement for online marketing. What’s all this marketing talk? Well, traditional marketing refers to marketing and advertising efforts that use web and email to drive sales via e-commerce. Whereas video marketing, simply put, is incorporating videos within your marketing efforts. Video marketing has a wide range of uses. It could be for promoting your company, product, service, customer testimonials or just plain fun. The overall goal of this strategy is to create rich media content and user interactions.

over head shot of senior editor editing videos on computer

Why is it important to implement this strategy, though? It not only creates more conversions, (yay for more conversions!) but it’s crazy useful for improving SEO and email click-through rates. A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video marketing has proven to be successful. A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. An email subject line with the word ‘video’ included results in two to three times more opens than an email without that subject line.

The growth and benefits of video marketing are undeniable. It’s estimated that by 2017 video will account for 69 percent of all consumer internet traffic, according to Cisco. If you’re not using video marketing, you’re getting left behind. Not to worry, though, Digital Brew can produce top-notch videos for your company that you can implement in your video marketing strategy! Drop a line and let’s talk about brewin’ up something together.

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