Digital Brew Launches Its New Explainer Video

October 13, 2025 – Orlando, FL –Digital Brew has announced the launch of its new explainer video, created to showcase how brands can communicate their stories through motion. The piece highlights the studio’s focus on clear storytelling and design while introducing updates to its visual identity.

The video reflects Digital Brew’s approach to combining animation and live-action elements, maintaining a strong emphasis on message clarity and pacing. It also marks a step forward for the studio’s creative direction, reinforcing its position as a leader in the field of live action and motion design video production.

A Conversation with Tim Spencer, Art Director at Digital Brew

What was your main creative goal for this explainer video?

“Conveying a clear message is always my top priority,” said Tim Spencer, Art Director at Digital Brew. “With this video, I wanted to maintain a pacing that would keep viewers engaged from start to finish. I aimed to use a mix of techniques to show that there are many ways to approach the visuals while keeping the message clear and cohesive. We also had the opportunity to refresh the branding, which added an extra layer of challenge. I didn’t want to abandon what worked before, I wanted to evolve it. The goal was to bring new energy with bright gradients and dynamic moments while also creating places for the eye to rest using white space and balance.”

What were some of the key visual ideas you wanted to establish early in the storyboard phase?

“Early on, I wanted to set a tone that felt polished but not overly corporate.”

“Since we often work with stock video, I looked for ways to incorporate it creatively, adding moments of quirk and character so it wouldn’t feel stiff or generic. I also wanted to mix in some handmade elements to bring warmth and craft. I have a love for traditional frame-by-frame animation, so I worked in small touches of that, like the looping flame in the logo. I even explored Blender to create a few 3D shapes for more dynamic movement and used some AI-generated imagery in places where stock just wasn’t cutting it. It became a real mix of tools and textures that made the piece feel fresh.”

If there’s one takeaway you’d want marketers to remember from this project, what would it be?

“Have fun and try new things. There are countless ways to tell a story visually, and it’s worth experimenting to find what works. But above all, keep clarity at the top of your priority list. Abstract ideas and cool graphics only land when the audience can quickly understand what they’re seeing. The best creative work finds that balance between clarity, craft, and curiosity.”

The final piece reflects Digital Brew’s commitment to clear communication and creative exploration, helping brands tell stories that connect with their audiences.

As Digital Brew continues to expand its portfolio, this new explainer video serves as both a creative milestone and a reminder of the studio’s ongoing mission: to craft video experiences that inspire, educate, and drive meaningful engagement for clients across industries. The project also reflects the team’s growing investment in new tools and creative technologies, from 3D modeling and AI-assisted design to traditional animation techniques that honor the craft of storytelling.

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About Digital Brew

Digital Brew is a leading video production agency specializing in animated explainer videos. With a talented in-house team and a commitment to quality, Digital Brew creates engaging video content that helps brands connect with their audience and achieve their marketing goals.

For more information about Digital Brew and its award-winning video production services, please visit www.digitalbrew.com.