Top 3 Most Effective Animated Explainers of All Time
March 31, 2015
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Animated explainer videos have only recently been on the video marketing agenda. Common Craft, a small instructional video company out of Seattle is credited with the first educational explainer video back in 2007.
Only being on the scene for a short 9 years, animated explainers have caught the attention of marketing and business professionals because they increase online visibility, click-through rates and conversions while decreasing bounce rates. It almost sounds like magic, right?
Production for explainer videos has increased substantially since 2007, as brands and companies are realizing their power. However, explainers are still a unique way to communicate a product or service that is difficult to convey. Not to mention, an explainer can turn a boring subject into something fun. In this post, we’ll identify and analyze the top 3 most effective animated explainers of all time.
Dropbox released their explainer video in 2012, with the goal of a successful product launch. Their campaign has earned the highest results from the implementation of an animated explainer.
There were several components to Dropbox’s success, but their efforts were all centered around the animated explainer. Dropbox combined the explainer video with a minimal landing page design. The only components on the landing page were the animated explainer and a download button giving the viewer two options - watch the video or download the product.
Not only was the homepage design strong, but the computer software company also had a strong referral strategy. Harnessing the power of social media, Dropbox offered it’s satisfied customers free storage space if they were to share Dropbox on social media. The explainer campaign and referral strategy resulted in a 10% increase in conversions which equated to 10 million additional users. That’s $50 million dollars in additional revenue.
Crazy Egg is an online analytics tool. The product is rather difficult to explain, but strong motion graphics and a screencast demoing the product strengthened the effectiveness of this animated explainer video. Crazy Egg’s conversion rates saw a 64% increase which gave the company an additional 21 thousand dollars in monthly revenue.
Spotify was released in the United States in 2011, and they used an animated explainer to announce themselves. The explainer video earned Spotify 1 million U.S paid subscribers and 5 million subscribers worldwide within the first year. That’s 10x the growth of Spotify’s competitors.
Whether your company is business-to-business or business-to-consumer, animated explainer videos are effective in increasing the bottom line. A wise investment, video production of these types of videos can increase conversions and grow your business at unprecedented rates. Ready to get started on your very own explainer video? Contact the Brewmasters today at [email protected] or give us a shout at 407-641-0152.