What are 3D Explainer Videos?
A 3D explainer video is a type of animated video that utilizes three-dimensional graphics and animation techniques to explain complex concepts, products, or services in a visually engaging and immersive manner. Unlike traditional 2D explainer videos, which operate within a two-dimensional space, 3D explainer videos add depth, realism, and dimensionality to the visuals, creating a more dynamic and lifelike experience for viewers.
In a 3D explainer video, characters, objects, and environments are created using three-dimensional modeling software and then animated to demonstrate key features, functionalities, or benefits. These animations can range from simple product demonstrations to elaborate storytelling sequences, depending on the objectives of the video and the complexity of the subject matter.
3D Explainer Video Uses
3D explainer videos are highly versatile and can be used for various purposes, including:
- Product Demonstrations: Showcasing the features and benefits of a product or service in a detailed and visually compelling manner.
- Concept Explanation: Simplifying complex ideas, processes, or concepts through visual storytelling and animation.
- Brand Storytelling: Communicating brand values, messages, and narratives in a captivating and memorable way.
- Educational Content: Providing tutorials, training materials, or educational resources on a wide range of topics.
- Marketing and Advertising: Creating promotional content to generate interest, drive engagement, and increase brand awareness.
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2D vs 3D Animation; Which is Right For You?
3D explainer videos offer several advantages over traditional 2D explainer videos, including:
- Visual Realism: 3D graphics allow for the creation of lifelike characters, environments, and objects, adding a level of realism and immersion to the video.
- Dynamic Camera Movements: 3D animation allows for more dynamic camera movements, enabling creators to explore different angles, perspectives, and viewpoints.
- Enhanced Depth and Dimensionality: With 3D animation, creators can add depth and dimensionality to the visuals, making them more engaging and impactful.
- Modern Aesthetic: 3D animation lends a modern and sophisticated aesthetic to the video, helping brands stand out in a competitive marketplace.
- Flexibility and Creativity: 3D animation offers greater flexibility and creative freedom, allowing creators to experiment with different styles, designs, and effects.
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Overall, 3D explainer videos are powerful tools for communicating complex ideas, engaging audiences, and driving action. By leveraging the immersive capabilities of 3D animation, brands can create compelling and memorable content that resonates with viewers and achieves their marketing objectives.
The Creative Process at Digital Brew
Bringing an animated explainer video to life takes an extensive production process from start to finish. Here at Digital Brew, we utilize an Emmy award-winning video production methodology perfected from over a decade of creating successful explainer content for global brands. Our tailored creative process allows customizing visually stunning animations to promote and strengthen our clients’ messaging and brands.
These are the key stages of the animated video production process at Digital Brew:
1. Creative Briefing Session
- Initial discovery meeting to understand messaging, target audiences, goals, and creative direction to inform scripts.
2. Script and Storyboard Development
- Writers utilize creative briefs to craft scripts approved by clients before visual assets are made.
- Illustrators compose storyboards, bringing scripts to life through initial frames and scene sketches.
3. Mood Boards and Style Frame Creation
- Clients select preferred visual styles, characters, and backgrounds from a mood board presentation.
- Designers make custom-style frames of assets matching artistic directions.
4. Animation and Rigging
- Artists use tools like Adobe After Effects to animate designed assets fluidly across fully built-out video scenes based on corresponding scripts & storyboards.
5. Voiceover Recording
- Vocal talent records narrations matching animated content and client-provided direction.
6. Post-Production and Delivery
- Video editors refine animations with integrated voiceovers, balanced audio, and color correction and prepare files for client use.
The client can provide feedback during multiple stages to minimize surprises and ensure the final product effectively represents their brand. Our explainer video production provides a transparent, collaborative creative process focused on bringing clients’ visions to life through visual storytelling.
Freshly Brewed Animated Videos
At Digital Brew, we are passionate about creating captivating and effective explainer videos to achieve our clients’ business goals using whichever techniques suit them best. As an Emmy award-winning video production company based in Orlando, our talented in-house team brings together decades of experience across 2D and 3D animation, motion graphics, and live action.
We don’t just focus on making beautiful videos—we ensure they drive results and conversions for your brand. Our video conversion kits help clients get the most mileage from their investment by providing dedicated resources for promotion and distribution. We also pride ourselves on open communication, transparency, and always delivering exceptional work on time as promised.
With over 21 Emmy awards recognizing our productions, Digital Brew explainer videos showcase products clearly, educate audiences memorably, and boost brand awareness creatively. Whether a startup looking for an affordable introduction video or an enterprise-level company needing technical processes explained flawlessly, we craft custom animated stories that speak to your audiences!
Contact us today or call us at 407-454-3938. Check out our Case Studies to learn how our award-winning team has collaborated with brands across industries to create engaging explainer content that educates audiences and converts viewers.
Frequently Asked Questions
3D explainer videos are animated marketing content that leverage three-dimensional graphics and animation techniques to convey information, explain concepts, or promote products and services. Utilizing specialized 3D software such as Blender, Autodesk Maya, Cinema 4D, or 3ds Max, animators model and animate characters, objects, and environments to create immersive and engaging visuals.
These videos enable creators to showcase product features, simplify complex ideas, provide training materials, communicate brand narratives, and drive marketing objectives effectively. With their visual realism, dynamic camera movements, enhanced depth, and flexibility, 3D explainer videos serve as powerful tools for captivating audiences and conveying messages with impact.