Animated Video Production Services: Everything You Need To Know

What are Animated Video Production Services?

Animated video production refers to services offered by creative agencies and studios specializing in custom-branded videos using 2D or 3D animation. Clients needing explanatory, marketing, or instructional videos enlist the expertise of these animation experts to turn their visions into reality.

Animation studios, often led by creative directors with years of animation experience, offer the knowledge, talent network, and technical infrastructure to guide customers through the video creation process:

• Creative consultation based on target audiences
• Script, storyline, and visual development
• Asset creation including illustrations, models, motion graphics
• Animation techniques like compositing and rigging
• Final video file production meeting broadcast specifications

When well-executed, animated videos captivate viewer attention while communicating complex narratives. Partnering with experienced animation production teams unlocks creative possibilities through memorable visual storytelling.

Benefits of Using Animated Video Services

Businesses choose to invest in custom animated explainer videos for good reason—when executed strategically, they offer engagement, storytelling capacity, and marketing capabilities unmatched by other mediums. Explainer animations act as a cornerstone of effective video content strategies.

Compared to live action or stock footage, animation provides almost endless creative flexibility to demonstrate concepts and grab attention with fun characters and stylized motion that brings storytelling to life. By blending vibrant visuals with compelling narratives, animations break through the noise to resonate with target audiences.

Specifically, key benefits companies gain from animated explainer videos include:

• Increased Engagement: Viewers pay more attention to animated versus static content because of enhanced visual interest and information processing. Unexpected motion, illustrations, and stylized visuals instantly capture the viewer’s focus compared to walls of text.
• Complex Concept Explanation: Using characters, motion, and visual metaphors, animators can simply explain intricate ideas, systems, or services clearly.
• Custom Storytelling: Companies can fully control branding, narratives, and messages conveyed to tell their unique stories.
• Personality Showcasing: Vibrant imagery, characters, and graphics breathe life into branding in a stylistic way not possible with live footage.
• Production Agility: Explainer scripts and graphics can pivot quickly to align with new product releases, brand evolutions, or campaigns.

With so many options competing for consumers, relying solely on static ads and copy grows less effective over time. Animations give marketing leaders an agile, memorable asset to drive results.

Types of Animated Video Styles

Now, let’s take a look at two popular types of videos delivered by animated video service providers: 2D and 3D.

2D Explainer Videos

2D allows creators to produce attention-grabbing explanatory content. Vibrant custom cartoon imagery and animated motions breathe energy into complex topics. The ability to incorporate brand mascots and inject humor enables the simplification of complicated concepts.

With two-dimensional vector illustrations and dynamic characters, this medium works well for:

• Explanatory concept introduction videos
• Start-up companies looking to showcase services in an approachable, “fun” branding light
• Companies wanting to highlight identity through animated brand mascots/humor

3D Explainer Videos

Enterprise and technology companies with complex offerings often rely on 3D explainer videos. The polished 3D graphics lend an air of sophistication perfect for simplifying multifaceted subjects. Though carrying higher production costs than 2D, for explaining challenging concepts, the clarity makes investments highly worthwhile.

Three-dimensional motion graphics excel at making the complex clear through:

• Technical/mechanical process overviews
• Equipment assembly walkthroughs
• Architectural modeling fly-throughs
• Medical device demonstrations
• Product component breakdowns

With so many animation styles available, partnering with an experienced animated video production company, such as Digital Brew, helps identify which technique resonates best with your brand identity, audience, and budget.

The Animated Video Production Process

As an award-winning animated video company, Digital Brew actively involves clients at every step along the structured video production process to transform ideas into captivating stories:

1. Creative Brief: Initial discovery call to establish goals, target audiences, desired tone, and animation styles best suited for the explainer video.
2. Scriptwriting: Writers construct explanatory scripts and storyboards, then revise based on client feedback before moving forward.
3. Style Development: Clients review our talented team’s custom mood boards featuring potential graphic styles and provide input on the asset’s look and feel.
4. Voiceover & Recording: Professional voiceover artists best suited to the desired tone and messaging are identified and directed during script reading sessions. Preferences for vocal characteristics are incorporated into talent selection.
5. Storyboard Animation: Digital Brew animates storyboards scene-by-scene, showing clients preview clips for feedback along the way.
6. Delivery & Launch: Final edited video files meeting broadcast specifications transfer to clients for distribution along with best practices for engagement and conversions.

At each milestone, from scripting to asset creation through animation and voiceovers, Digital Brew incorporates client guidance to produce videos tailored to their needs. This collaborative approach ensures explainer videos match brand identities and resonate powerfully with target viewers.

Distributing & Optimizing Animated Explainers

With post-production wrapping up your sleek new animated explainer video, the exciting phase arrives—getting this high-impact asset in front of target audiences. Which platforms should you share to and how?

Ideal Channels

YouTube remains prime real estate for expansive reach and inbound discovery when you nail metadata optimization. Match formats to the vertical feeds of Instagram and mobile-centric browsing behaviors. Embed explainer headers directly onsite to capture website visitors.

Best Practices

Place newly produced explainer videos front-and-center on websites and landing pages to educate visitors and capture user attention to motivate engagement. Develop variations of the core explainer—shorter clips or static graphics repurposing key messaging—tailored for different social platforms’ vertical video formats. Through view metrics and audience retention, analyze explainer video performance to determine what visual styles and messaging resonate best. Refine future video content based on data insights.

The opportunities that animated content provides excite us. Nothing converts quite like an animation done right—let’s ensure your investment keeps paying dividends. Let’s connect to explore campaign ideas tailored to your brand and funnel.

Read our guide, How Animated Video Services Will Help Your Brand, for more information.

Selecting an Animated Video Production Company

Selecting the right animated video production partner is an important decision. When evaluating potential creative agencies or animation studios, explore these key aspects:

• Animation Experience: Examine past project portfolios showcasing expertise specifically in your desired format and style—whether 2D motion graphics, 3D product animation, or hand-drawn.
• Reviews & Feedback: Client testimonials validate production quality, timely deliverables, clear budgeting, and communications flow. Gauge creativity, responsiveness, and professionalism.
• Pricing Transparency: Understand full costs upfront, accounting for target video length, complexity, animation techniques required, number of revisions allowed, and licensing terms. Leave no room for surprise expenses.
• Communication Standards: Clear expectations should be set for response times, preferred contact methods at each phase, and processes for review cycles.
• Post-Production Inclusion: Will guidance be provided for hosting, distribution, and driving engagement with final animated video assets after delivery? Maximizing viewership should be a priority.

What Sets Digital Brew Apart

With numerous capable studios on the market, what distinguishes Digital Brew as a trusted partner?

Validated through client feedback, several key advantages shine:

• 93% said Digital Brew videos helped customers understand products/services better.
• 83% saw increased website traffic after video launches.
• 75% experienced a positive sales lift from explainer video content.
• 86.7% confirmed videos provided a strong return on investment.

Additionally, Digital Brew provides signature video conversion kits with deliverables to maximize asset traction through best practices for hosting, distribution, and driving engagement.

Other differentiators:

• 100% on-time delivery record
• 21 Emmy Awards demonstrate exceptional quality
• Specialists in animations strategically proven to boost leads/sales

When vetting potential animated video production partners, prior client experiences validate expected performance. Digital Brew’s client satisfaction across key indicators illustrates our ability to consistently guide video projects to exceed KPI success metrics.

Check out our Case Studies to see real-world examples of how we’ve helped companies explain complex products and drive business growth through custom animated videos.

Freshly Brewed Animated Explainer Videos

As specialists in animated video production for over a decade, Digital Brew knows a thing or two about crafting sleek motion graphics and illustrations that captivate audiences. More than just fluid character animations and eye-catching visuals, we brew videos designed specifically to convert.

With an in-house team spanning talented animators to savvy writers, no explainer video challenge falls beyond our creative capabilities. Our blend of 2D, 3D, and live-action animation styles allows customization to any brand voice and industry.

Polished graphics alone don’t cut it. As a marketing agency first and foremost, we understand that videos only provide true value if they achieve client business KPIs. Through our signature creative brief process, we uncover target viewer needs, and this deep understanding shapes script stories and motivates engagement. Our video conversion kits further ensure content drives action.

Ready to explore how visually focused yet performance-driven explainer videos can communicate your complex information clearly to accelerate growth? Let’s grab coffee and brew ideas. Contact us today! Explore our Animated Explainer Video Services here.