Live Action Explainer Video Services

Live Action Explainer Video Uses

Aside from your typical Narritive Film, Live Action videos can be used for a wide variety of marketing initiatives like:

1. Commercials: Commercial videos are advertisements created to promote products, services, or brands. They typically feature actors, demonstrations, testimonials, and branding elements to attract attention, generate interest, and drive sales.
2. Branded Content: Branded content videos are produced by companies to engage audiences, build brand awareness, and foster customer loyalty. These videos may take the form of behind-the-scenes footage, interviews with company executives, or user-generated content.
3. Training and Educational Videos: These videos are designed to teach or inform viewers about a particular subject, skill, or process. They often feature demonstrations, tutorials, and explanations delivered by instructors or experts.
4. Event Coverage: Live action videos can also capture live events such as conferences, concerts, sports games, and performances. They allow viewers to experience the event vicariously and feel immersed in the moment.

Learn more about animated video production services here.

Animation vs Live Action; Which is Right For You?

Choosing a live action explainer video over an animated one offers several distinct benefits that cater to different marketing objectives and audience preferences:

1. Authenticity and Relatability: Live action videos have a unique ability to capture real-life moments and human emotions, making them highly relatable to audiences. By featuring real people, settings, and interactions, live action explainer videos can establish a sense of authenticity and credibility that resonates with viewers, fostering trust and connection with the brand.
2. Emotional Engagement: Live action videos have the power to evoke emotions and stir empathy in ways that animated videos may struggle to achieve. By showcasing real people and their stories, live action explainer videos can tap into the viewer’s emotions, triggering empathy, compassion, or excitement and fostering a deeper emotional connection with the brand and its message.
3. Tangible Product Demonstrations: For companies selling tangible products, live action explainer videos offer the advantage of showcasing the product in real-life settings, allowing viewers to see it in action and understand its features and benefits more intuitively. Whether it’s demonstrating how a product works, highlighting its unique selling points, or showcasing its durability, live action videos can provide a tangible and persuasive demonstration that resonates with potential customers.
4. Humanization of the Brand: Live action videos humanize the brand by putting faces to the name and showcasing the people behind the products or services. By featuring real employees, customers, or brand ambassadors, live action explainer videos can convey the company’s values, culture, and personality in a way that resonates with viewers on a personal level, building rapport and loyalty with the audience.
5. Credibility and Trust: In an age of digital skepticism, live action videos can help build credibility and trust with audiences by providing tangible proof of the brand’s authenticity and reliability. Seeing real people using and endorsing the product or service can reassure viewers and alleviate any doubts or concerns they may have, making them more likely to trust the brand and take the desired action.
6. Versatility and Adaptability: Live action explainer videos offer versatility in terms of content and style, allowing companies to tailor their message to different audiences, platforms, and marketing objectives. Whether it’s a testimonial video, a product demonstration, or a behind-the-scenes look at the company, live action videos can be adapted to suit various needs and preferences, maximizing their effectiveness and reach.

Overall, while both animated and live action explainer videos have their merits, choosing a live action approach offers unique benefits in terms of authenticity, emotional engagement, credibility, and versatility. By leveraging the power of real-life storytelling and human connection, live action explainer videos can effectively communicate the brand’s message, engage audiences, and drive meaningful results in today’s competitive digital landscape.

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The Creative Process at Digital Brew

Bringing an animated explainer video to life takes an extensive production process from start to finish. Here at Digital Brew, we utilize an Emmy award-winning video production methodology perfected from over a decade of creating successful explainer content for global brands. Our tailored creative process allows customizing visually stunning animations to promote and strengthen our clients’ messaging and brands.

These are the key stages of the animated video production process at Digital Brew:

1. Creative Briefing Session

• Initial discovery meeting to understand messaging, target audiences, goals, and creative direction to inform scripts.

2. Script and Storyboard Development

• Writers utilize creative briefs to craft scripts approved by clients before visual assets are made.
• Illustrators compose storyboards, bringing scripts to life through initial frames and scene sketches.

3. Mood Boards and Style Frame Creation

• Clients select preferred visual styles, characters, and backgrounds from a mood board presentation.
• Designers make custom-style frames of assets matching artistic directions.

4. Animation and Rigging

• Artists use tools like Adobe After Effects to animate designed assets fluidly across fully built-out video scenes based on corresponding scripts & storyboards.

5. Voiceover Recording

• Vocal talent records narrations matching animated content and client-provided direction.

6. Post-Production and Delivery

• Video editors refine animations with integrated voiceovers, balanced audio, and color correction and prepare files for client use.

The client can provide feedback during multiple stages to minimize surprises and ensure the final product effectively represents their brand. Our explainer video production provides a transparent, collaborative creative process focused on bringing clients’ visions to life through visual storytelling.