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4 Benefits of an Animated Explainer Video to Your Startup

July 2, 2015

4 Benefits of an Animated Explainer Video to Your Startup
When you’re running a small business you need to wisely capitalize your advertising budget because you really don’t have money to burn. What you need is a cost-effective marketing tool that will offer a return on your investment. Enter the animated explainer video.This video can offer a large list of benefits for your startup that will make the initial investment worth it every time! Let’s explore the top 4 benefits that animated explainers offers to promote your startup.

It’s The Easiest Way To Explain Your Business

A marketing video draws people’s attention and can explain how your startup works in a few seconds. People love visuals and being shown things rather than a large complex block of text. Video also increases average visit time to 2 minutes, now a normal viewer’s attention span is 8 seconds so this is an incredible 1500% boost!

Increase Your Sales

Several case studies have shown that a single animated marketing video can grow conversions over 30% on average. Animated explainers are the perfect pitch every time. They engage the viewer and can potentially turn them into a customer.

Videos boost SEO

Guess what, animated explainer videos do more than increase conversion rates, in fact, they can boost your SEO efforts! A single video will increase sales and SEO efforts at the same time. The idea is that videos increase viewers time on the website which Google’s algorithm loves. Animated explainers that are uploaded to Youtube will also increase your visibility. Youtube is the 2nd largest search engine and if you have videos there they will show up in thumbnail searches in Google.

Builds Brand Trust

Custom animated characters, colors and visual elements help you build a personal brand, getting your audience closer to your startup and turning your leads into awesome customers into loyal brand promoters! Carrying over your brand style is extremely important for brand recognition. This allows your audience to immediately recognize and associate the explainer with your brand. People buy stuff from companies they trust and recognize. Due to all these marketing benefits, it’s no wonder that 52% of marketers from all over the world have chosen videos as the online content with the best ROI. Now in order to capitalize on this, you should get a video made by a professional video company to make sure that you aren’t investing in something that will not realize your long-term goals. Animated explainers work best when they are done right and by people who really know what they are doing. You get what you pay for with animation. Are you excited to make an animated explainer for your startup? Drop us a line at or tweet to us at @digitalbrew_co.