4 Ways to Make a Trustworthy Brand with an Animated Explainer
May 19, 2015
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The number one buying factor for a customer is brand trust. A brand’s personality plays a huge role in building trust with a consumer, and the content you create and promote is a direct reflection of your brand. So, how can you ensure what you’re posting is in line with your ideal brand image? There are many forms of online content that can help you achieve this, but animated explainers are unparalleled in helping you build your brand.
Here are a few factors that make an animated explainer successful for you brand trust.
Make your characters relatable
Focusing on the personalities that resonate with your audience will help the characters be more relatable. Do your research and create a profile of characteristics and common problems your audience faces. Not only can you design your character to look like your target audience, your script can reflect their issues as well. Custom characters bring a unique human touch to your video. The characters also create a positive association with your brand. Here are a few simple questions that you should have answered from your research:
How old are they?
What are their hobbies?
Where do they live?
How do they dress?
How do they speak or communicate?
What troubles them in their daily life?
Let your brand style shine
Carrying over your brand style is extremely important for brand recognition. This allows your audience to immediately recognize and associate the explainer with your brand. It’s wise to apply your style to all facets of your online presence. Including your landing pages, social media pages and, of course, your website. Creating a powerful visual identity unconsciously allows viewers to associate the colors with your brand and recognize it faster than they would if your colors were run of the mill.
A voice you can trust
Leave the voiceover work to the professionals. Nothing can weaken an explainer more than a voice-over that doesn’t align. It’s vital to your brand image to have a voice that matches your company’s style and attracts your audience. Professional voice actors know how to properly transmit emotions from your script. With our their expertise your video can come off as dull or boring. Keeping the audience entertained is key!
Stay true to you
This is common sense, but often times brand miss the mark on staying true to your brand’s values. It’s so important to stay authentic to your brand, and there’s no better way to build trust with potential customers than to be yourself.
Want to build trust for your brand with an animated explainer? Give us a call, we love to talk shop! 407-641-0152 or give us a shout at [email protected]