Today’s technology has put the power of video at the hands of just about anyone. However, that doesn’t mean that everyone should be creating video for their companies.
Have the right tools and skills to create great video content? Go for it. But if you are not able to produce a professional looking video that reflects the quality of your products and services, then do yourself and your brand a favor and hire a pro.
Leverage Your Social Media
You’ve spent so much time and effort growing your following on your social media accounts. Now it’s time to put that audience to good use. Many of your followers are already great leads who are interested in your company for one reason or another, so who better to share your awesome videos with?
Did you know that by adding videos to your emails you can increase your open rate by 19%? Or that it can also lead to a 50% click-through rate? Well, you can.
Chances are your email list is already full of warm leads, and it’s consistently cheaper remarketing to them than trying to find new leads from scratch (or online advertising).
Make sure you add captions to all your videos. That will ensure that a larger audience will have access to them. Think of deaf or hard of hearing viewers, people who are watching your videos on their mobile device while commuting, or people who speak other languages than the one in your video. By not adding captions to your videos you will be missing a great number of people.
Video marketing has been on a roll for the past few years, and according to Firebrand Group’s recent study, it’s showing no signs of slowing down. That means you should probably fine-tune your current video marketing strategy or maybe get your strategy jumpstarted if you haven’t already. Here are a few tips to help you to maximize the results you can get from your video marketing efforts.