AI Search Optimization
Be the source AI reaches for when your buyers ask
An AI search optimization agency for complex B2B products
Search has stopped ending with a results page. A buyer asks a question, an AI system answers it, and a small number of brands get named along the way. AI search optimization is how you become one of them.
We work with marketing teams whose products are genuinely hard to explain — SaaS, healthcare, fintech, industrial, tech. If a model has to summarise what you do in two sentences, those sentences should be yours.
What changes, and what doesn’t
The fundamentals carry over. The emphasis moves.
Classic SEO optimises for a results page fewer people are reading. AI search optimization targets the answer that now sits above it.
Keywords matter less than questions. We work from what buyers actually type and say, not from a term a tool surfaced.
Authority still decides who gets cited, but it has to be legible to a machine: named authors, original data, clear attribution.
Format carries weight. A video with a transcript, captions, chapters and schema gives a model clean material and gives people something worth watching.
If a buyer asks an AI system about your category tomorrow, someone is going to be named. It may as well be you.
Related services
This work overlaps with generative engine optimization and AI SEO — different names for closely related problems, and we are happy to use whichever your team already says. The full programme is described under AI visibility services.
Because the raw material is content, this usually runs alongside content strategy and our wider services.
What we do
Audit. What AI answers say about your category now, and who they cite.
Question map. The queries worth owning, ranked by how close they sit to a buying decision.
Content build. Assets written to be quoted, in whatever format the question deserves.
Markup. Transcripts, captions, chapters and schema on everything.
Tracking. Where you appear, where you do not, and what moved.
Make your brand the answer
Tell us what you sell and who you sell it to. We’ll come back with what AI is saying about your category today, and where your brand is missing from the conversation.