AI Software: How Technology is Revolutionizing Video Marketing
Can your computer and cell phone tell whether you are enjoying or hating your commercials? Yes. Yes, they can.
Don’t freak out yet. You are not being secretly watched by your gadgets. You have to first allow them to track and study your facial movements. For now. In the future? Who knows!
Let’s be real, technology can be a little scary. There are definitely safety and privacy concerns. But at the same time, it can be pretty awesome and useful. As a marketing nerd, I continue to be amazed at how technology can help us place the right product in front of the right consumer at the right time.
But now technology can also help us place the right content to each individual consumer. Say what?!
So what exactly am I talking about? I’m talking about Artificial Intelligence (AI) software from startups such as Affectiva and Emotient. These types of software are capable of reading our facial expressions to determine our emotions and track our attention and engagement with a certain piece of content.
Here’s how Affectiva explains its software.
“Affectiva’s scalable solutions provide valuable insights into consumers’ emotional engagement with anything from digital content to brands, advertising, movie trailers, and TV programs. Whether you are a content creator, a qualitative or quantitative researcher, or you work with digital media, our emotion layer can enrich any aspect of your work, guiding your creative process and measuring the effectiveness of content. Not only that, with our technology you can emotion enable your own applications and consumer experiences. Affdex is mobile and scalable so that it can be used anytime, anywhere, and on any device. Explore below to find the right Affdex solution for your business.”
In a similar manner, Emotient describes its service.
“Attention, engagement, emotion. These factors drive customer interest and action, yet not addressable only as hunches and inferences obtained from qualitative studies. Until now!
Emotient is the leader in emotion detection and sentiment analysis, part of a neuromarketing wave that is driving a quantum leap in customer understanding. Our services quantify emotional response, leading to insights and actions that improves your products and how you market them.”
How exciting for the people who are into market research and video marketing!
These types of software give the ability to see exactly how people react when watching a video. We can now know exactly what part of a video they love and what part of the video they trail off. This adds a whole new layer to A/B testing and allows companies to share the videos that trigger the response they intended.
And the benefits are not just for the companies out there. These types of software are great for the audience too. Can you imagine a world where you would only watch the commercials you actually enjoy? We can, and it looks awesome.
Personally, we can’t wait for these types of software to be a common tool in our lives. We think that they will improve content drastically. What about you? How do you feel about it?
Let’s continue the conversation – tweet at us @DigitalBrew_co!