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Animated Explainer Videos 101; Everything You Need to Know
January 23, 2023
An animated explainer video can help you capture the attention of potential customers and engage them with your message. With the right strategy, animation design, and technology, you can create an engaging and professional-looking explainer that convinces viewers to take action. Learn more about how to make an effective animated explainer video.
Understand the Basics of Animated Explainer Videos
Before creating an animated explainer, it’s important to understand what they are and why they’re so effective. Animated explainers are short videos that use visuals, music, and text to provide a simplified explanation of complex products or services. They typically range from 45 seconds to 4 minutes in length and offer viewers an engaging, visual way to learn about a brand or product.
Gather Research and Ideas for Your Video
Before creating an animated explainer video, it’s important to do your research and understand who you are trying to reach. Think about your ideal customer and create a persona to help you determine the content and style for your explainer. Once you have a solid understanding of your audience, begin exploring ideas for visuals and writing the narrative of the explainer. Use the research you’ve gathered to come up with ideas that will captivate viewers and make them more likely to convert into customers.
Choose a Style of Animation That Fits Your Needs
One of the biggest decisions you will make when creating an animated explainer video is what style of animation to use. You’ll want to pick something that the audience can relate to and that fits with your brand’s aesthetic. There are several types of 2D and 3D animation, as well as motion graphics and cartoon styles, all with different features that may fit your brand’s specific needs. Think about the tone you would like to set for your video and consider which style of animation best meets those goals.
Work with Professionals to Execute Your Vision
Even if you think you know exactly how your video should look, working with a professional is a great way to ensure your idea comes to life exactly how you want it. A good animator will be able to create concepts that fit the tone of your brand while also helping you bring any unique ideas or techniques to life. Working with an experienced team can make all the difference in creating a high-quality animated explainer video that captures viewers’ attention and encourages them to take action.
Utilize Social Media to Take Your Video Further
After your animated explainer video is completed, consider the different ways you can get more eyes on it with social media. Check out popular industry hashtags and establish relationships with other influencers in order to create visibility for your video. Additionally, think about repurposing the content – post a short clip or screenshot from the video as an attention-grabbing tease so that viewers will be intrigued to dig deeper and watch the entire thing.
Work with the Explainer Experts
Now that you know the basics of creating a good explainer video, leave it in the hands of the experts! At Digital Brew, we have over 10 years of experience, crafting delightful, informative, Emmy Award-Winning explainer videos. Want to learn more about how partnering with us can help? Schedule a call with us here!