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How Animated Explainers Increase Sales
July 30, 2015
Power to explain.One of the main benefits of animated explainer videos is their power to explain -in a very short time and in an engaging way- what your product or service is all about. From a customer’s point of view, this is also the first step in their purchasing journey. They need to understand just what the product is. Videos are usually around 30-90 seconds long. Just the right amount of time to get the point across without boring your viewers.
78% of the world watches at least one video a week78% of the (entire) world’s population watches at least one video a week. Yea we were pretty blown away by that statistic as well! This is why it’s always a good idea to invest in marketing videos whether you’re an industry giant or a little mom-and-pop startup. Remember that more online sharing is equal to more and more people who are becoming aware of your product. And what happens when your business has a productive video marketing strategy that is being watched by many people? You guessed it, the sales increase.
Videos create a bond between customer and brandAnimated explainer videos generate a strong bond within the viewer and the brand. A custom marketing video with lovable characters, an engaging story, a great animation design and the use of the right colors -all focused on the brand’s target audience- creates an emotional bond. This is essential to selling your product. If the video is good enough to create an impact on your audience, customers will have the brand on their minds when the purchase decision arrives.
Videos help optimize your SEO potentialWith an animated marketing video, it’s possible to increase your visibility in the search engines like Google and YouTube. This means that more people can find your business which equals more people buying your product. In fact, 52% of marketing professionals around the world consider marketing videos to be the online content with the best return on investment (ROI).
How about some stats?
- The average visiting time of any website is just 8 seconds, but when the same page has a video, visitors stay on it for up to 2 minutes.
- 85% of those visitors are more likely to buy the product after watching a video about it.
- Experts claim that video traffic will rule the Internet, occupying 90% of it by 2018