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Best Practices to Get the Most Out of Your Video Investment
July 2, 2020
An explainer video investment is one of the best things you can do in our current marketing environment. In fact, 93% of brands say they've gotten new business via a video they've shared on their social platforms.
You're already setting yourself up for success, so this next part is easy. Here are a few tips on what you can do to get the most ROI from your video investment.
What (And What Not) To Put In Your Video
The general rule of thumb when deciding what to include in your video is to include important core details about your business, but leave out specifics. This is because, unless your video is for a specific event, you want your video to last 5+ years, so including any information that can date the video is a no-no.
Where to Put Your Video
The possibilities are endless when it comes to where you use your video. Typically, when our clients are on a mission with video in mind, they already know how they’re going to use their new content. However, there may be a few places where having a video would benefit your marketing efforts that you may not have thought of. After speaking with some of our current and past clients, we’ve conglomerate a list of the best places to use your new video.
Get Social With Your Video
Of course, you’ll want to share your video on social media (especially considering that stat we shared at the beginning of this blog). But in case you haven’t heard,depending on what platforms you decide to share your video on, there are some rules you should follow.
If you’d like to go a little more in depth with this topic, you can check out our recent blog on the topic.
Help Us Help You
At Digital Brew, our goal is to see our clients succeed no matter what their video marketing goals consist of. We’d love to chat with you about what you’ve read in this blog, or if you have any general questions about video, we’re all ears!
You can set up a time to chat with us here.
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