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Creative Freedom

June 17, 2014

Creative Freedom
Whatever the type of work you're in, I'll bet there's been a time you just wanted to do something your own way but were held back by the input of other collaborators. It can feel limiting when asked to bend your vision, but could you handle the responsibility that comes along with complete creative freedom? Freelance designer and animator Joe Donaldson wrote an interesting article for Motionographer about a project in which he was able to take full creative control. In this process, after initial scripting and a few style frames, the creative is free to produce the piece without client intervention. For every creative type that's had a super picky client, it may sound like every designer's dream at first, but Donaldson is sure to point out the pros AND cons of commissioning work in this way. * The budget was cut back and deadline shortened in compromise of the lack of client revisions * It's a lot of pressure to make all of the decisions on your own. There's no one else to blame if the client isn't happy * Proper communication is absolutely required or it could all fall apart * You're free to explore any creative and storytelling ideas without having to the defend vision throughout the process * The project feels more personal to the artist, who can take pride in knowing he/she executed their true vision for the client * This type of project may allow clients on tight budgets to receive stellar work that may otherwise be outside their budget Read the full article here. Collaborating with clients is a crucial step in the creative process, especially in our line of work. This process certainly wouldn't work for every project, but I liked this article because it's important to rethink the way we do things sometimes and take chances. What do you think about this type of process? As a client, would you be comfortable handing over total control to the creative team?