Ohh, the daunting process of finding the best production company for your project. Well, what if we told you that the process doesn’t have to be as daunting as it sounds? It’s true. It doesn’t have to be. All it takes is a little bit of planning and research.
We know how tough is to be in charge of a company’s department, let alone a whole business. So we decided to help make your life easier. Follow these four simple steps to find the best team to produce your video.
1. Define Your Goals
By identifying your goals, you can narrow down the type of video you need for your project. And from there, you can narrow down the type of production companies that would be able to work on the type of project you need. This will save you a lot of time. And time is money. Oh yeah, this is a cliché, but we said it anyway! Plus, everyone should start a project with defined goals from the get-go, so there’s no way this first step can hurt. Start planning early.
2. Define Your Budget
This can be, for many people, the most difficult part of hiring a production company. To many, paying someone to produce their videos is not seen as an investment, but rather an expense. But we know you are smarter than that. You see it for what it is, a good investment for your company.
There’s a reason why many people choose video as their marketing strategy, and it is because a video is an effective marketing tool.
Make sure your budget is realistic for the type of project you have in mind. And keep in mind that when it comes to services, you really do get what you pay for.
3. Research the Potential Candidates
The internet makes it much easier to conduct a thorough “investigation” on the companies that spark your interest. So make sure you spend some time checking out your best options. Don’t forget to check out their previous work, especially the most recent ones. This will give you an idea of what type of videos they do and if their quality is up to par with your expectations.
And don’t be limited to finding a production company in your area, many of them are willing to travel. For instance, we are an Orlando production company, but we have clients all over the U.S. and even other countries. If we need to, we travel to obtain our footage and we do all the editing and final touches at the Digital Brew headquarters.
And if you are interested in making an explainer video, that makes it even easier to work with a video production company that is not in your area, since most of the work are done digitally and no footage is necessary.
4. Interview the Top Choices
Once you find a few companies you believe to be a good match to work on your project, pick up the phone and call or email the company to schedule a phone call. Don’t be afraid to ask questions. Even if something seems trivial, ask away. It’s better to gather all the facts in the beginning of the process than ending up with a video that you don’t like. That would be a waste of time and money.
Not that bad, right? Just a bit of work and planning. In the end, when you receive that awesome video that you can use to market your company, you will be glad you did your homework.
If you have done your research and we’re one of the companies you’re considering to produce your next video, give us call (407) 641-0152 or shoot us an email [email protected]. We’d love to hear from you!