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How to Create a Stellar Industrial Explainer Video
May 12, 2021
If you’re in the industrial biz, you know how difficult it can be to explain what it is you do. Whether you’re converting materials or running a warehouse, the best way to get potential customers to partner with you, is to show them, not tell them.
We’ve been in business for almost 10 years now, which means we’ve got a lot of experience when it comes to making videos for basically any industry. There are a few styles of videos you can choose for your explainer video, and the style you choose should be based on the goals you’re looking to achieve, and what best represents your brand.
It can be difficult to narrow these things down, which is why in this blog we’re going to highlight 3 different explainer video styles we’ve created for industrial companies, why they work, and what makes them our favorites!
Live action videos are great for when you want to show literally EXACTLY what you do, right down to the building and machinery. And speaking of buildings, live action videos are a great way to show off your space to customers, and give them a little behind-the-scenes look at your production process and the people who make up your company.
We did a video just like that for Saddle Creek, which they actually used as a recruitment video during the pandemic.
If you aren’t looking to have an entire film crew in your place of work (we get it), but you still want an in-depth look at your products, 3D animation is definitely what you want to go with. 3D animation is spectacular because you can show a detailed rendering of your product that can be visually dismantled to showcase the nitty gritty components.
But, just like we said earlier, it’s much better to show these things than tell them, so take a look at the video we created for Marian, a 3M converter company that custom cuts EV battery materials.
Finally, we have 2D animation. While the products featured in this type of animation won’t be as detailed as if they were 3D, they come with their own benefits like rich colors, fun animations, and enhanced styles that can go hand in hand with your brand.
And, if you want your video to feature characters, 2D animation is the best way to go. Why’s that? Because animating characters in 3D takes much more time, is less versatile, and is harder to customize to fit your look.
One of our favorite 2D animated industrial videos is one we did for Bristol Tape.