How to Tell Your Brand Story
There’s nothing consumers love more than a good story. Even apart from commerce, storytelling is at the core of all human connection.
There are countless examples of this in business. Just look at the humble beginnings of Facebook, Microsoft, and other tech giants.
Which begs the question, what story does your brand tell?
Finding Your Story
First of all, let’s define what we mean by ‘brand story’. We like the way Marketing Insider Group puts it best: Brand Storytelling is “Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”
So, if you want to start down the path of building an emotional connection with your audience, you should begin with a few simple questions.
- What problem is your brand trying to solve?
- What makes your brand unique?
- Who is your target audience?
Once you answer these questions, it will be a lot easier to build up the narrative around your brand and create real connections with your customers.
Simplicity is Key
When it comes to telling your brand’s story, less is more. It’s best to keep the story simple and straightforward to avoid convoluting the message you want to get across.
Take Burt’s Bees for example. It doesn’t get much simpler than wanting to help the environment through eco-friendly products. Through their “nature-obsession” and great storytelling, Burt’s Bees created a brand that is not just trustworthy, but attractive to a wide variety of consumers. The simpler your story, the more people you can appeal to.
A Story Others Want to Tell
Ever heard of influencer marketing? If not, we highly suggest you look into it, as it’s one of the most powerful marketing strategies you can use nowadays. Afterall, 63% of consumers are more likely to trust an internet celeb over a brand.
Of course, you can’t just work with any influencer. You’ll have to find one who not only fits your brand’s aesthetic and goals, but one who will be able to sell your story.
If you’re reading this blog, chances are you’re still chipping away at what you want your story to be. Sometimes (in this case) the best way to figure that out is to work backwards. Find some popular influencers you think your target audience would connect with the best. Take note of their style, niche, and followers. But most importantly, pay attention to the stories they tell. Because the best brand story you can have is one people will be passionate about telling.
This isn’t something that has to stick with internet celebs, either. If you’ve got a story people are passionate about, your audience will become your influencers as well, and free of charge too!
What’s Your Story?
This next part is up to you. Spend some time with your team brainstorming what makes your company unique, and what sort of message you want to tell. And, once you figure that out, there’s no better way to show that off to your audience than with an explainer video. Take this one we made Genuine Origin for as an example.
Ready to get your brand story out into the world? Let’s brew this!