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Inside Look: PlusThis Animation

June 10, 2014

Inside Look: PlusThis Animation
Animated explainer videos are often used for topics or businesses that are difficult to understand or that may seem unexciting to industry outsiders. When we're given the task of bringing a concept to life through animation, we see it as an awesome opportunity to get creative and challenge ourselves, often resulting in some of our favorite projects. We've met a lot of great people through the leadership team at, an all-in-one sales and marketing built exclusively for small businesses. Infusionsoft is all about helping small businesses grow, and PlusThis was developed to make the software even more useful and allow business owners to take full advantage of its features. The team at PlusThis needed a video to visually demonstrate how this web-based software application works and the significant difference it can make for its users. So how to do you explain a software application in a fun and interesting way? Luckily, the great minds behind the PlusThis software are full of personality and energy. The team fosters a young and savvy company culture and they strive to make their customers feel like rock stars, so we were sure to incorporate that to the storyline. Then we got to work by creating simple characters to rig for animation in After Effects. We found some humor in a rock star being sad because his marketing software was too hard to use and by the end, he's rocking out with stage lights made with optical flares. PlusThis used this animation to showcase at InfusionCon 2014 and it now lives on the home page of its website.