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Luck of the Irish: What Guinness Can Teach Us About Marketing
March 12, 2015

It’s St. Patrick’s Day, the time of year when green beer flows, leprechaun’s search for gold and pinching people is socially acceptable. In the name of St. Patrick’s day, let’s learn how Guinness became one of Ireland’s most popular brands. Here’s a quick brand history:
(Source: GDS Infographics)
Over the years, Guinness has positioned themselves as a globally recognized brand. One of their most notable campaigns “Made of More”, launched in late 2013. Take a look at this beauty: