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Why Your Marketing Video Needs Quality Custom Graphics
January 7, 2016
Let’s talk about custom graphics. If you pay attention, you’ll notice most professional videos include some type of graphic element. Whether it’s a logo animation, icons, lower third templates, a call to action slide or all of the above, graphics add incredible value to videos. How so? Let’s dig a little deeper.
Lower Third GraphicsLower third graphics, for instance, are a great addition to interview and testimonial videos. They help communicate contextual information such as names, titles, and locations to your audience. Plus, they give videos a professional and polished look, if done right, of course. You want this.
Logo AnimationSpeaking of branding! – another great branded element that can be implemented into your video marketing is logo animation. Static logos are rapidly becoming a thing of the past. Your logo is like the face of your company – so don’t just slap an outdated motionless logo on your precious video. Besides looking great, an animated logo will grab your viewer’s attention and increase your brand awareness. They can be as simple
Motion GraphicsWe saved our favorite for last. Motion graphics combine different creative elements like icons, typography, characters, graphs, shapes, and other illustrations – the possibilities are endless! You can add as little or as much as you like.
You can go all the way and have a completely animated video.
But these graphic elements are more than just something fun to look at. Motion graphics help support and simplify your business’ most complex ideas. Making sure your audience understands your message and enjoys watching your video.