Here at Digital Brew, we like to think of ourselves as video connoisseurs. We live in a time where there are so many different tools people can use to create videos and platforms to share them on. With that comes millions of video uploads to the web, but maybe 1% of the uploads are quality videos. It’s like a needle in the haystack. How do you position yourself as the needle? Nobody wants to be the haystack.
In order to become the needle, there’s an essential question you must ask yourself. What’s the difference between boring videos and great videos that you’re still thinking about days, weeks, months later? After reflecting on this question ourselves, we put together a list of tools and tricks that we believe are essential to the engagement process.
1-Grab em’ quick
Keep it short, for goodness sakes. Ain’t nobody got time for a 12-minute video of you talking at your desk. Keep things quick, to the point, but not rushed. Think to yourself, how long would it take a viewer to get the gist of this video or my business? That sweet spot, according to experts is the drop off point for most viewers. With this in mind, give the people want they want. They arrived at your video for a reason. Viewers are smart too, they can tell when a company is being “sales-y” or feeding them information that is false. So make sure to be authentic.
2- Optimize, optimize, optimize
Repeat it with me. Search engine optimizing your video is often a step that is overlooked. SEO not only drives traffic to your video but if executed correctly, it drives traffic back to your site. More visits and views= more conversions! Including keywords in your descriptions, creating a catchy title and properly using tags allows more of your target audience to see your video. Views from the right individuals are invaluable.
3- Start out with the important stuff
I’m sure you think your video is full of important details, but make sure to keep the ‘extra important’ information in the beginning. The average 30-second video was viewed 85% of the way through, while the average 2-minute video was viewed on average 50%. Showcasing information that is valuable to the viewer within the first few moments of a video is what establishes trust. When a viewer is gaining something from your video, they will be more inclined to keep watching.
4- Know thy audience
Arguably the most important piece of advice I can give you, know who you’re targeting. Crafting a video is its own science. You need to know the habitats of a target market to truly resonate with them. Try narrowing down your audience and then create profiles in accordance. Research lingo and keywords your audience uses and implement them within your script (and don’t forget to include your script in your description for ultimate optimization.) This way you’re connecting on a level that is familiar to them and creating a bond in the process. Essentially, you’re speaking their language and they will appreciate that.
If you don’t want to get bogged down in videos, give us a ring. We’re here to help you. If you have any questions or tips of your own to share, contact us on twitter @digitalbrew_co. We’d love to hear em’!