Skip to content


Digital Brew and Roger West Creative and Code Announce Merger

February 13, 2024

Orlando & Tampa, Fla. (Feb. 13, 2024) – Digital Brew, an Orlando-based video production company, and Roger West Creative & Code, a Tampa-based full-service marketing agency, have merged under a holding company. As a result, clients have a single award-winning source for brand development, lead generation, and content production services.

Roger West founder and CEO Michael Westafer has been named CEO of the newly formed holding company called Roger & James, with Digital Brew founder and CEO Michael Cardwell as President. Together, the two companies have 45 employees in offices in Tampa and Orlando, and more than 150 current clients throughout the U.S.

The video content that Digital Brew produces, from animated explainers to live-action, is in high demand as a key strategy to connect with audiences, attract talent, build brand awareness, and drive sales. Integrated marketing strategies fully leverage the video content and maximizes performance.

“By joining forces, we’re able to offer cost efficiencies to clients while delivering top marketing services and video production,” said Michael Westafer, CEO of Roger & James. “We’ll provide clients with the latest marketing strategies, all under one roof and with a unified approach to meeting their goals.”

The merger is a result of a 10-year partnership between Roger West and Digital Brew, which has included numerous shared projects and clients.

“We’re building on an already solid partnership that shares the same values, vision and commitment to excellence,” said Michael Cardwell, President of Roger & James. “We believe clients will see a return on marketing investments from our integrated approach that delivers results-driven campaigns and strategies.”

The companies will continue operating under their respective brands, with plans to integrate teams, service delivery and operational management in 2024.

About Roger West Creative & Code

Founded in 2007, Roger West Creative & Code is a full-service digital marketing agency that helps companies build brands, generate leads, and keep customers inspired and engaged. Named Tampa Bay’s Small Business of the Year in 2022, the agency is a three-time member of the Inc. 5000 and has won dozens of major awards but is most proud of five consecutive designations as a Best Place to Work. Roger West drives client growth through brand development, website design, messaging strategy, content marketing, paid search, social media, lead generation, custom coding, and more. For more information, visit

About Digital Brew

Digital Brew is an Orlando-based video production company that specializes in storytelling through live action video and 2D/3D animated content. A 21-time Emmy award-winning company, Digital Brew prides itself on making complicated topics easy to understand, building emotional connections, and creating digital content that sparks action. Founded in 2011, the Digital Brew team consists of filmmakers, designers and animators with a focus on helping organizations of all sizes boost brand visibility and generate more business through effective video marketing. For more information, visit