Diaper Need- Huggies & Scary Mommy

Project Details

One in three families in the United States can’t afford diapers for their babies. Together, Scary Mommy and Huggies wanted to get the word out about how big of an issue diaper need is, right here in our country.

Simple but informative was what the DB crew went with for this video. We knew it needed to strike emotion from the viewers, but also clearly explain what the diaper need problem was, and how viewers could help by donating to their local Diaper Bank.

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