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OPT: Function • Being • Will

Project Details

James “OPT” Fitzgerald is an elite athlete and a brilliant coach. In 2007 he was the winner of The CrossFit games and crowned the fittest man on Earth and he trains elite level athletes. OPT is a movement online and in the gyms across the world. James’ fitness prescriptions and methodologies combine science, body, and spirit creating a perfect harmony for conditioning. We created this video to communicate that harmony. Return to Videos

This video was used as a marketing piece for OPT and to generate buzz about James OPT Fitzgerald as a coach and athlete.