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3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video
June 6, 2017
When you look at the immeasurable success of the world’s top companies, you’ll notice one common thread linking them together: strategy. The best companies are strategic in the way they disrupt the market, the way they target customers and the way they brand themselves to the public. When you’ve got an idea that you know could change the world, your startup marketing strategy is absolutely essential. Guy Kawasaki said it best, actually:
“Ideas are easy. Implementation is hard.”As a video production company, it’s our humble opinion (firmly backed by research, of course) that video is a non-negotiable element of any startup marketing strategy. There’s a few reasons why we know this to be true:
1. Video Simplifies The Elevator PitchIf you’re the founder (or early adopter!) of a startup company, you know better than anyone how difficult it can be to explain your product or service over and over again. It may seem like everywhere you turn you’re giving the same elevator pitch, hoping to secure customers or investors. Video (particularly explainer videos) simplify your pitch, and takes the initial work off your shoulders. You’ll still have to do the grunt work of making sales, of course, but incorporating visual elements makes an enormous difference. In fact, 90 percent of online shoppers reported that they found video helpful in making purchasing decisions.
2. Video Content Converts Better Than Text. Like, WAY Better.You know what, we’ll let the numbers talk for this one.
- 59 percent of executives agree that if text and video are the option, they’re more likely to pick the video content.
- Video increases landing page conversions by as much as 80 percent.
- 52 percent of marketers agree that video has the greatest ROI.
- Online visitors spend 2.6x more time on pages with video than those without.
3. Startup Budgets Are Cheap. (Video Is Cheap!)Sure, explainer videos can be costly — especially if they’re done by a professional video production agency. We could drone on all day about how a high-quality explainer video is worth the cost, but no one’s claiming that video content itself has to be expensive. Chances are, you have the tools needed to create high-quality video content within two feet of you right now. Cell phone cameras have come a long way in the last decade, and the video power in your pocket (or hand, if you’re reading this on mobile) shouldn’t be taken lightly. With a steady hand or a tripod and a built-in video editor like iMovie, you can create quality video content in the comfort of your own home.
At-home video content ideas you can implement into your startup marketing strategy today:
- Product demos. Visually demonstrating the process of using your product will make a world of a difference in the purchasing decision of your potential customers.
- Testimonials. Startup companies might not have many customers, but if your idea is any good the ones you have should be happy ones. Film their reaction to using your product or service, and ask them how they feel about it on camera. Edit a few together and bam, you have a testimonial video.
- Walk-throughs. Whether you’re working out of your basement or a quirky office, customers love to see the personality behind your brand, and your workplace has a lot to do with that! Take them on a mini-tour on camera, and watch the fans roll in.
- Live videos. Particularly for those of you selling services or demos, try holding a live workshop on Facebook or Periscope.