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Why Use Video When Launching a New Product

August 10, 2015

Why Use Video When Launching a New Product
Launching a new product is one of the most exciting- and nerve-wracking- things to do in business. You’ve invested countless hours and sleepless nights in order to prepare to show the world your newest product. A lot is riding on the success of it as well. One of the best things to do when you are launching a new product is to create a video to showcase your product. Don’t believe me? Well just you look at these 3 reasons to use a video when launching a new product.

Build expectation

You can use video to build expectation in the weeks before the launch. Using a series of mini ads you can tell one long story about the product before it launches. Each mini ad could tell a different part of the story. After the product has launched you can upload the complete video (or video series) to Youtube so the videos will keep doing work for you. Another way to build expectation is to release a “making of” video. These would expand more on the thought process and work that went into the product. This generates interest in your product. Getting people excited and talking about your product before it even is released is a great way to drum up business and ensure that the launch is a success.

Social media

One of the best places to market a new product is on social media. And social media just so happens to be chock full of videos. In fact most marketing experts agree that having a video for use on social media is one of the most important things you can do. For example, the Dollar Shave Club is well-known for having an absolutely amazing social media presence through their use of videos. Dollar Shave Club created a series of viral YouTube videos to launch their product. I think it is safe to say that much of their success can be attributed to their videos. Social media allows consumers to engage with your brand. It also allows you to reach way more people than traditional marketing strategies. Launching a video on social media is essential to generating buzz about the new product.

Long shelf life

If done correctly, videos are a great staple to have in your marketing arsenal. A well-produced video can be timeless. Marketing is constantly evolving but videos are always popular. Getting people to talk about your product is how you will sell it. Videos stick in peoples minds longer than written text. Another great thing about videos is you only have to invest in it once. Pay for the video production and you get to have it forever. A well-made video will be able to pay for itself over time. We know that launching a new product is a really stressful time. A lot is riding on the success of the product. Do yourself a favor and invest in a video showcasing your product. While it may seem pricy when you are trying to budget every last cent, but a suburb video is an essential in your marketing strategy. After reading this whole long spiel about how important it is to have a marketing video, you may be freaking out. Stop and take a breath. Give us a call and we can help you create a timeless video to launch your new product with. We’re professionals and pretty good at our job, if I do say so myself. Looking forward to hearing from you. Contact us at 407-641-0152 or email us at