How Social Explainer Videos Can Boost Your Social Media Strategy

Getting users to engage with you on social media can be difficult. As a user, you’re constantly bombarded with companies and brands trying to grab your attention. So how can you make your company stand out from the rest? Well, you might have already guessed, but the answer is using video in social media.

Benefits of Using Explainer Videos on Social Media

Using explainer videos on social media can be a game-changer for businesses. Here’s how they help:

Getting Engagement

Explainer videos are highly engaging, capturing attention quickly and holding it through concise, visually appealing content. Social media users are more likely to watch and interact with short, clear videos, increasing likes, shares, and comments.

Simplifies Complex Concepts

Explainer videos break down complex ideas into easy-to-understand visuals and narratives. They help communicate your product or service in a way that’s both digestible and entertaining, making it easier for viewers to grasp even the most technical concepts.

Increased Reach and Visibility

Social media platforms favor video content, boosting visibility through algorithms. By sharing explainer videos, you increase the likelihood of your content being seen by a wider audience, potentially leading to more followers and higher brand exposure.

Improved Conversion Rates

Explainer videos make it easier for viewers to understand your value proposition, often leading to higher conversion rates. When users comprehend your product or service quickly, they are more likely to take the next step, such as signing up or making a purchase.

Building Brand Authority

By creating informative and well-crafted explainer videos, your brand positions itself as an authority in its industry. Sharing these videos consistently on social media builds trust with your audience, strengthening your brand’s reputation and credibility.

Best Practices for Creating Effective Social Explainer Videos

To maximize the impact of your social explainer videos, follow these best practices:

Focus on the Audience

Tailor your content to your target audience’s needs and preferences. Understand their pain points and what solutions they’re looking for. Creating content that resonates with them will increase engagement and make your message more relatable.

Keep it Short and Sweet

Attention spans on social media are short, so aim to keep your explainer videos under 60 seconds. Deliver your message concisely, ensuring that viewers can quickly understand your key points without losing interest.

Leverage Visuals and Animation

Strong visuals and animation are key to capturing attention and simplifying complex ideas. Use vibrant graphics, motion design, and creative animation to make your explainer video both visually appealing and easy to follow.

Include Clear CTAs (Call-to-Actions)

Always end your explainer video with a clear, actionable CTA. Whether it’s encouraging viewers to visit your website, sign up for a demo, or make a purchase, guide them toward the next step in their journey with your brand.

Optimize for Sound Off

Many social media users watch videos with the sound off, so ensure your explainer video is effective without audio. Use subtitles, on-screen text, and strong visuals to convey your message clearly, even when sound is muted.

Types of Social Explainer Videos to Use

Different types of explainer videos can serve various purposes on social media. Here are some of the most effective formats to consider:

Product Demos and Tutorials

Product demo videos showcase your product in action, walking viewers through key features and benefits. Tutorials take it a step further, teaching users how to use your product or service. These videos are perfect for educating potential customers and showing the real value of what you offer.

Company Overviews

A company overview video provides a high-level introduction to your business, explaining what you do, your mission, and how you stand out from the competition. These are great for brand awareness and building trust with your audience on social media.

How-to Videos

How-to explainer videos guide viewers through a step-by-step process to solve a specific problem or complete a task. They position your brand as an expert in your field while providing valuable, actionable content that resonates with your audience.

Customer Testimonials

Testimonial videos feature real customers sharing their experiences with your product or service. These are powerful tools for building credibility and trust on social media, as they showcase authentic feedback from satisfied clients.

Social Media Ads

Social media ad videos are short, punchy, and designed to grab attention quickly. These explainer-style ads introduce your product or service in a concise, visually appealing way, prompting users to take action, such as clicking on your ad or visiting your website.

The Numbers for Using Video in Social Media

As video in social media becomes more and more popular (and profitable) here are some of the statistics we’ve found that show how powerful using video in social media can be:

– 93% of brands got a new customer because of a video on social media.

– Pinterest users (from a site, again, based on photos) are actually 2.6x more likely to purchase a product or service after viewing the company’s video.

– 87% of marketers have said video marketing helped them drive more sales.

– 92% of marketers told Hubspot that they get a good ROI on video content

Platforms for Sharing Social Explainer Videos

Choosing the right platforms to share your social explainer videos is key to maximizing reach and engagement. Here are some of the best platforms for distributing your videos:

Instagram

Instagram is ideal for sharing short, visually appealing explainer videos. With features like Instagram Stories, Reels, and IGTV, you can create quick, digestible content that resonates with users. Instagram’s emphasis on visuals makes it perfect for high-quality animations and engaging storytelling.

Facebook

Facebook offers a broad audience reach and the ability to target specific demographics with your explainer videos. You can post videos on your feed, use them in Facebook Ads, or share them via Facebook Stories. Facebook’s auto-play feature also helps grab attention as users scroll through their feed.

LinkedIn

LinkedIn is an excellent platform for sharing explainer videos targeted at professionals, businesses, and decision-makers. It’s especially effective for B2B companies. Use explainer videos to highlight your company’s offerings, demonstrate expertise, or share industry insights to engage a professional audience.

Twitter

Twitter’s fast-paced environment makes it a great platform for sharing short, impactful explainer videos. Since users are typically scrolling quickly, aim to keep videos concise and engaging from the start. Use Twitter’s retweet and hashtag features to boost your video’s visibility.

YouTube

As the second-largest search engine, YouTube is a powerful platform for hosting longer explainer videos. It’s ideal for detailed product demos, tutorials, and how-to videos. YouTube videos are highly discoverable through search and recommendations, allowing your explainer content to reach a wider audience over time.

Platforms for Sharing Social Explainer Videos

When sharing social explainer videos, it’s essential to maximize their reach and visibility. Here are some strategies to ensure your videos perform well on various platforms:

Leverage Hashtags and Keywords

Using relevant hashtags and keywords helps your explainer videos get discovered by a broader audience. On platforms like Instagram, Twitter, and LinkedIn, hashtags can improve visibility in searches and within specific communities. Similarly, including optimized keywords in your YouTube titles and descriptions ensures your video appears in relevant search results.

Cross-Promote Across Platforms

To maximize reach, cross-promote your explainer videos across multiple platforms. Share the video on Facebook, Instagram, Twitter, LinkedIn, and YouTube, tailoring the format to each platform’s preferences. Embedding the video on your website or including it in email campaigns further extends its visibility.

Use Paid Promotions

Boost your explainer video’s reach by using paid advertising on platforms like Facebook, Instagram, LinkedIn, and YouTube. Paid promotions allow you to target specific audiences based on demographics, interests, and behaviors, ensuring your video reaches the right people and drives engagement or conversions.

Where Digital Brew Can Help

One of the great things we offer here at Digital Brew, beyond making awesome videos, is that we can make cutdowns. So, awesome shorter videos. So maybe your marketing video is 90 seconds but you want something a little shorter and snappy for Facebook. Well, we can create a cutdown of that video that still feels totally cohesive. So if you’re ready to start using video in social media, or even want to get more information about it, you can always reach out to us here! 

Let’s Brew This!