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(VIDEO) How To Do YouTube Keyword Research In 2018
April 3, 2018
Every digital marketer worth their salt knows the importance of keyword research for ranking on Google, but we’re still seeing a lag in the amount of marketers putting in the same effort to rank on YouTube. This is a huge missed opportunity: After all, YouTube is just a giant video search engine — one that houses over one billion users. That’s a third of the internet. In our latest for our Video Marketing University series, we’re talking about video marketing on YouTube — specifically, how to conduct YouTube keyword research and identify the kind of videos your target audience wants to watch. In the video above, you’ll learn all about keyword research on YouTube, the strategies we use at Digital Brew and even a few free tools to help you get started.
2 Strategies For YouTube Keyword Research SuccessEveryone has their own way of doing things, but there are two primary strategies you can use to do YouTube keyword research for ranking success.
Strategy #1: Google Keyword Planner and Google TrendsIf you’ve been writing blogs online for a while, the first strategy is one you’re likely familiar with already: using a combination of Google Keyword planner and Google trends to find unique, long-tail keywords that work for your content. Here’s how that strategy works in real life. Let’s say we’re making a video about the best chocolate chip cookie recipe ever. I could make the title, “How To Make Cookies,” but that’s:
- Not specific enough
- Too competitive, especially for a small channel.
- Easy chocolate chip cookies
- Chewy chocolate chip cookies
- Soft chocolate chip cookies, or even
- Double chocolate chip cookies.
Strategy #2: YouTube Suggested Search and TubeBuddyThe second strategy is more YouTube-specific: using a combination of YouTube-recommended search phrases and free analytics tools like TubeBuddy to inform your YouTube keyword research. When you type a phrase into YouTube’s search bar, you’re often presented with a number of suggested phrases. Generated by Google/YouTube, these phrases represent other keywords you could be using instead to title your video. Another great idea is to use a free tool like TubeBuddy. With TubeBuddy, you can search for the phrase you’re thinking of and bring up a detailed report of that keyword’s score, how often it’s used, how dense the competition is and even the average number of subscribers other channels using that keyword have. This will definitely help you evaluate whether a keyword is worth fighting for or whether you should add even more detail to make your video more competitive.
So, let’s recap…
- There are two strategies we use to conduct keyword research on YouTube: Google’s Keyword Planner and YouTube’s suggested phrases.
- There is a free tool we also used called TubeBuddy, which allows you to see competition for the keyword phrase you’re looking to rank for.
- As with any keyword research, your mileage may vary. The best idea is always to research, research, research, then just go make something. If you don’t get it right the first time, keep trying.