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Video Marketing Stats for 2023

February 23, 2023

Video Marketing Stats for 2023

It’s time to take a look at our annual marketing survey results! We asked 2,000 of our contacts to answer a few questions about video, how they’ve used it in their marketing strategy in the past, and how they expect to use it in the future. The results were insightful and in line with our expectations as video marketing continues to flourish in our increasingly digital world.

Who Currently Uses Video Marketing?

We’ve talked before about the power of video for marketing and it seems like most of our contacts already understand that because 90% said that they’re currently using video in their marketing strategy.

But Where Do You Use Video Marketing?

As important as knowing the importance of video marketing is the importance of where to use video marketing. According to our survey, more than half (62.7% to be exact) of those that responded are using video marketing on their website or social media platforms.

Will You Keep Using Video Marketing in 2023?

Our contacts clearly understand the importance of video marketing. 57% of our respondents said they would be increasing the use of video marketing in their campaigns.

How Has Video Marketing Helped?

Here are the big statistics! It’s easy to sit here and tell you how important video marketing is for your business. But what really matters are the cold hard facts:

– 75% said video marketing helped increase their sales

– 83% said video marketing helped increase traffic to their website

– 93% said video marketing helped their customers better understand their products or services

– 86.7% said video marketing provided them with a good return on their investment

So Now What?

We hope these stats have not only given you more information but also more inspiration for how to move forward with video marketing in 2023.  As you can tell, we’re video marketing geeks and love to discuss strategy with anyone and everyone! So if you have any questions, or just need someone else to brainstorm with, we’re all ears!

Let’s Brew This!