What is IGTV

And does it fit into your marketing plan?

Ever feel like 60 seconds is nowhere near enough time to get your message across on Instagram? Well, you’re not alone. Back in 2018, Instagram rolled out a little thing called IGTV– an entirely separate (but integrated) platform soley for video sharing. Now, content creators have up to one hour to share their latest and greatest news. 

Ok, so that’s all fine and dandy. But what does it mean for brands? Does IGTV really help with marketing?

Yes of course it does! That’s why we’re taking the time to write you a blog about it, silly. Let’s jump into it.

Meet the Brands

Although many may think the newest Instagram feature is geared towards influencers, plenty of brands use IGTV successfully. Take Warby Parker for example. They primarily use IGTV to reveal their new products in a fun way. They even have guests like Jimmy Fallon help with their reveals. 

If your a brand selling something other than a physical product, you should use Hootsuite’s IGTV for inspiration. Hootsuite is a social media management platform, and since what they have to sell isn’t something physical, a great way to build brand awareness and life-long fans is to provide them with knowledge. So, if you’re a company like Hootsuite try imparting some (but not too much) of your knowledge via IGTV. And be sure to make it fun, like this video they did for Hootsuite Academy. 

But wait, there’s more! Here are some other notable brands to get IGTV inspo from:

• H&M
• Penguin Books UK
• Netflix
• Ulta

What About ME?

Alright, so you’ve seen all the cool ways you can promote your brand on IGTV, but now the big question comes: What about my brand?

And to that we say, excellent question. We also say, it’s time to get create! This is where you get to express the core of your brand, who you really are and who you want the rest of the (Instagram) world to see you as.

Yeah, you have lots of cool examples you could steal from, but where is the fun in that? It’s time to get original!

Of course, if you need somewhere to start, the Digital Brew Crew is always here for you. 

Here are some fun content ideas we brewed up that will work well with IGTV:

• Testimonials
• Products in action
• Behind the Scenes
• Office Life 
• Tutorials

Like we said though, don’t be afraid to get creative! When you think outside the box, that’s how you grow your follows and your customers. 

Timing is Everything

Like we said earlier IGTV video can be up to an hour long. Think of all the possibilities! 

“But wait,” You interrupt, your brow furrowed with worry. “Aren’t social media videos supposed to be between 30 to 90 seconds?”

Right you are, reader! However, there is something magical about IGTV. Because users use the IGTV tab expecting longer videos, it’s okay to make them longer. 

Of course, this all depends on the type of video you are posting. And keep in mind, if your account isn’t verified, your IGTV video can only be 10 minutes long. 

So, what’s the best length for your IGTV posts? We say around 2 minutes. Of course, it depends on the content you’re posting, but 2 minutes seems to be that sweet Goldilocks spot- not too short, not too long. 

In Summary…

If you’re ready to start the new decade with a new marketing strategy, IGTV is a great place to start. But, as all marketing projects go, you’ll want to make sure you’re putting out your best work. That’s where we come in!

When you partner with Digital Brew to up your 2020 marketing, we’ll provide you with not only a kick ass, custom animated (or live action) explainer video, but we’ll give you allll the industry secrets on how to use that video to actually make money.

So, you ready to brew this? Set up a call to talk with our video experts today!