When you’re in the business of selling products online, you’re constantly exploring new marketing tactics to get your product in front of customers. If you haven’t yet considered the benefits of a product explainer video, you may be missing out on an extraordinary spike in brand recognition and revenue.
We make explainer videos for a living, so we dare say we’re a bit biased — but the statistics agree with us. Explainer videos are proven to increase conversions by 30+ percent. When your conversions include “Add To Cart,” this can mean the difference between “making it” and not.
To break it down, we’ve compiled four of the most insane benefits product explainer videos provide.
Finding customers who have the problem your product solves, or
Convincing people they have the problem your product solves.
You can achieve this through catchy copy and well-structured landing pages, yes, but you can also have a remarkable effect with the use of a product explainer video.
2. They Make Product Benefits Interesting
Everybody online, especially those selling things, is in a constant fight to be interesting. With product explainer videos, you jump that hurdle.Text online just isn’t performing the way it used to — with 55 percent of time online spent watching video, the numbers prove people just don’t read as much as they used to.We know, it’s sad — but business is business, and you have to be ahead of the curve. By incorporating explainer videos into your product video marketing strategy, you add extraordinary benefit to your company. We’d bet money that more people will watch an animated cartoon video than read a conglomeration of bullet points.
3. They Keep People On Your Website Longer
Product SEO is a difficult game. Not only is the online product market oversaturated, but bounce rates are extraordinarily high. Consumers click, quickly decide whether you’re worth the investment, and click off. There’s rarely a chance for them to fall in love with your branding or messaging in that time period.By incorporating an explainer video for your product above the fold, you keep people on the page longer. At least, as long as they spend watching the video — which is often a significant amount of time, in comparison.Increasing the time people spend on your page increases your page ranking, by the way. You have nowhere to go but up!
4. They Give You A Whole New Set Of Assets
To get meta for a second, we really love our Instagram. Because our service is so visual, it’s super easy to chop and screw various videos into 3-4 second clips and create a visually appealing feed. We get a ton of engagement on these posts — way more than photos, because videos only require views, not likes. This often results in our engagement being 4-5 times what it would be on a photo.When you invest in a product explainer video, particularly one with character animation, you end up with a whole new set of brand assets to add into your marketing mix. Take this explainer video we created for GetAPrint. Though the company provides a service, with their investment into an animated commercial they received a whole new world and mix of characters to play with in their branding and social media feeds.
Who knows, you may end up with your new company mascot!
In short, incorporating any kind of video into your marketing strategy is a smart idea — especially as the online world turns more toward video. Boosting your product’s recognition and sales with high-quality video production isn’t just a good idea, it’s a necessary one.
To learn more about video marketing and get started on your strategy today, click here to download our FREE Video Marketing Mega-Guide.