- AWS Activate
- Bit of Both
- DB Culture
- Emmy® Award Winning
- Explainer LP
- Live Action
- Live Action LP
- Motion Graphics LP
- Software + Tech
- The Drip
- Video Marketing
- What We Do Bit Of Both
- What We Do Live Action
5 Reasons You Should Start a Vlog!
March 7, 2023
Chances are, you’ve probably already started a blog. But have you ever considered adding a vlog? There are a lot of great reasons you should start a vlog. And a lot of them actually overlap with things we regularly talk about here when showing you the benefits of adding video to your marketing campaigns. Here are 5 reasons why you should start a vlog!
1. You Already Have the Content
Remember when we talked about reusing your assets? Like we mentioned earlier, you’ve probably already started a blog. Well, your blog is a great place to pull topics and ideas from for your new vlog! And chances are the people seeing your vlog probably missed the blog entries they’re sources from, so you don’t have to worry too much about presenting duplicate content.
2. Connecting With Your Audience
We’ve talked about using video to connect with your audience multiple times in the past. And this is just another great way to do that. No matter how fun and exciting you make your writing on a blog, it can still be a little impersonal. With a vlog, you’re better able to connect with and humanize the people behind the scenes. We always feel more comfortable reaching out to someone when you can put a face to the name (or blog) so a vlog is a great opportunity to do that!
3. Ease of Entry
Look, we love reading. But what’s more enticing to you during your busy schedule, a blog entry or a 1-2min video covering the same basic information? We’ve also seen a good article or blog that we intend on reading and put that tab to the side, only to forget about it hours or days later. But in the same way we talk about video in our marketing campaigns, it’s significantly easier to grab someone’s attention for a short video than giving them a document to look over.
4. More Eyes
Piggybacking on the previous point, using a vlog can help get your content in front of more eyes. Not just because it’s easier to convince someone to watch a short video. But also because a lot of people are already browsing places like YouTube,Instagram, and TikTok for short form video content. So by utilizing social media platforms (hey, we’ve talked about that too!), you can get your brand in front of people who are actively looking to consume more video.
5. Low Barrier to Entry
Most of us already walk around with high quality cameras in our pockets. And a lot of our phone and social media apps have semi-decent editing capabilities built in! So the barrier to entry on vlogs is a pretty low one to start dipping your toe in. Sure it is possible to put more money into but it’s not totally necessary, especially when you’re just starting out. A good portion of TikTok is people talking into their phone with a ring light. So even if you’re on the fence about it, there are plenty of cost-effective ways to start your new vlog!
Start Your Vlog!
We hope these 5 reasons why you should start a vlog have been helpful! Perhaps this blog is even hinting at something we’re working on in the near future (hmm…). If you ever want to discuss vlogs, or any other types of video marketing for that matter, you can always reach out to us here!
Let’s Brew This!