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Animation: You Get What You Pay For
May 26, 2015

Animated explainers have an air of mystery around them. The majority of customers are unsure of how these productions come to life. You know, a tap of the wand a flick of the wrist! It’s magic, right? Well, it’s a little more complicated than that. Animation requires a lot of manpower executing a message in a clear and concise way.
Like most things in life, animation abides by the rule of you get what you pay for. Let’s take a deeper look at the cost, quality and production process of an animated explainer.
Portfolio.
The agency’s portfolio should be equally as important as the experience you receive from them. Make sure you’re able to pinpoint a style from one of their previous videos. This tells you that the company is capable of producing what you’re looking for.
Animated explainers are all about clear and fun communication, right? After you have found your inspiration piece, analyze how quickly they identify the problem and proposes a solution. After all, this is the entire purpose of an animated explainer. Identify problems. Provide solutions. Convert customers.
Process.
As the client, identify how involved you want to be throughout the production of your animated explainer. Depending on the production company, your involvement in the process can vary. If you’re working with a company for the first time, be sure you have a thorough understanding of how the process if going to unfold. If you’d like to add more communication, speak up! If something doesn’t feel right, trust your gut.