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The Big Secret About Animated Explainer Videos

June 4, 2015

The Big Secret About Animated Explainer Videos
Animated explainer videos have seized the world of online marketing. Their effectiveness, engagement, and ROI are unparalleled to any other marketing vehicle known today. How are they so effective? What’s the big secret behind animated explainer videos? It’s simple: storytelling. Storytelling existed long before recorded history. From oral recitals to the written word, cave paintings to books, and now into the digital age, storytelling has appeared in many different forms. Throughout social, economic and technological developments, storytelling remains a fundamental way of expressing ideas and sharing concepts. To take things one step deeper, what is it about storytelling that is so perfect for animated explainer videos? Two things:
  • Metaphors
  • Analogies
Mission success Using these storytelling devices in your animated explainer is the secret formula for a successful explainer video. They provide to you the proper resources need to communicate a concept in a way that is relatable, understandable and familiar to your target audience. Combine a metaphor or analogy with visual illustrations, and voila! You have an animated explainer that is easily memorable and is finely targeted to the people who will relate to the message most. By using metaphors (“You need us like peanut butter needs jelly!”) your audience can quickly understand and conceptualize what it is your company offers, the experience your customers will receive and why they should do business with you. Robot hand grabbing a sandwich You may be convinced that an animated explainer video is what your business needs, but you’re not sure what the process looks like for animation. Have no fear! Scoot on over to The Production Process of an Animated Explainer to read about our process for bringing an animated explainer video to life. If you want to bypass that and get some questions answered, we’d be happy to help! Call 407-641-0152 to speak directly with a Brewmaster. No matter the industry, company size, or your familiarity in animation, incorporating an animated explainer into your marketing mix will only propel your company forward. Using storytelling in an explainer video for your business is the most powerful way to convey your message and connect with potential customers. Let’s brew this!