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A Guide to an Explainer Video Animation Company

April 10, 2024

A Guide to an Explainer Video Animation Company

Animation explainer videos offer an interactive way for businesses to connect with customers, explaining complex services and products in a simple and user-friendly way. Hence, it’s no wonder that more and more businesses are incorporating these videos into their marketing strategies.

However, creating an impactful animation explainer video is not an easy task. It requires a deep understanding of your business, creativity, and, most importantly, an experienced animation video company.

Whether your business has partnered with animation companies in the past or is looking to invest for the first time, here’s what you should know about working with explainer video professionals.

Understanding Animation Explainer Video Companies

An explainer video animation company specializes in producing engaging, short, and precise marketing videos, often in an animated format, to explain a company’s product or service in a simple, appealing, and compelling manner.

A video animation company creates animated explainer videos that succinctly illustrate a business’ offerings in a way that is easy for the audience to grasp. These companies use different kinds of animation styles, like motion graphics, whiteboard animation, and character animation, to convey their clients’ messages effectively.

Animated explainer videos primarily serve to clarify a brand’s offerings, using a combination of visuals, voice, and text. For instance, a health insurance company can use animation explainer videos to demystify complex health policies, explain features, and highlight benefits in an easy-to-understand manner. Similarly, a tech startup can use explainer videos to break down their product’s intricate features into digestible content that customers can easily grasp.

Importance of Animation Explainer Videos for any Business

Irrespective of company size or maturity level, every business can gain immense value from integrating sleek animated explainer videos into their marketing ecosystem and digital experiences. When strategically optimized, these brand storytelling vehicles deliver returns across critical objectives.

Let’s examine the core benefits that make animation explainers indispensable for forward-looking brands:

Grabs Audience Attention in Seconds

Thanks to vibrant imagery, evocative style frames, engaging script narratives, and professional voice-over talents – animation explainer videos can capture the viewer’s attention span far more quickly and effectively than blocks of typed text or even static graphic visuals. This is crucial for brands competing in increasingly frenzied digital landscapes where the average consumer attention span keeps shrinking amid endless content options vying for their gaze.

Boost Brand Recognition Through Unique Aesthetics

Video animation grants companies free creative reign to establish truly one-of-a-kind aesthetics, including logo animations, kinetic graphic elements, illustrated character ensembles, and fluid scene transitions. Explainer videos leveraging custom visual components and motion design foster much stronger brand recall compared to static assets.

Build Understanding of Complex Products

Dense technical specifications, multifaceted software capabilities, intricate device workflows – even the most confusing products can get simplified thanks to demonstrative capabilities unique to animation. Whether highlighting intricate surgical devices, staged therapy treatments, or boosting comprehension of sophisticated mobile apps – there simply is no better tool for turning complexity into clarity than dynamic animation explainer videos.

Radically Boost Conversions

One study found that marketers who use video experience revenue growth 49% faster, and a survey from Hubspot found that 92% of marketers reported that they get a good ROI on video content. The reasons behind such incredible lift speak to how animation video appeals to multiple learning styles at once – verbal, visual, and kinetic – for maximum retention.

Simply put, company explainer videos radically improve nearly all standard branding, traffic, and conversion metrics that growth-focused businesses track. That translates to healthier customer acquisition costs, reduced churn, and elevated enterprise value over the long haul.

Explore Digital Brew, a Trusted Explainer Video Company

How to Choose the Best Animation Explainer Video Company

With these benefits in mind, the question then becomes: Which animated explainer video company do I partner with?

Your choice will have a direct impact on the quality of the final product, which plays a significant role in achieving your marketing goals. Let’s navigate through this decision-making process.

Factors to Consider in Selecting a Company

Several factors matter when selecting an explainer video animation company. Understanding these factors can lead to a strategic choice that produces high-quality animated videos.

Creating a checklist can help you in the selection process. Here’s a list to set you on the right track:

  • Expertise and Experience: The explainer video company should have a proven track record of producing great animation videos. An experienced company will have a range of projects in their portfolio, showing their breadth and depth in delivering high-quality videos that meet different business needs. Check out Digital Brew’s portfolio here.
  • Customization: Every business is different, and so are its video needs. Your chosen video agency should demonstrate the ability to deliver fully customized videos.
  • Client Feedback: Client testimonials or reviews can give you an understanding of how the company works. Look for aspects such as professionalism, dedication to meeting deadlines, quality of support, and effectiveness of the final product. View Digital Brew’s case studies here.
  • Value for Money: While you shouldn’t pick the cheapest service, ensure that you get value for your investment. Pricing should reflect the quality and effectiveness of the videos produced.

Asking the Right Questions

Engaging your prospective video production company in a conversation is a great way to gauge their suitability for your business and make sure they have what you’re looking for. Consider asking questions like:

  • What’s their process for explainer video production? Do they include the client’s input?
  • Do they offer a variety of styles, such as live-action, 2D animation, or 3D animation, and can they advise on the best style for your project?
  • What are their typical turnaround times?
  • What does their pricing include? Are there any hidden fees, for example, for revisions or rush jobs?
  • Can they demonstrate success stories from previous videos in terms of audience engagement or conversion rates?

Freshly Brewed Animated Videos

If you’re ready to partner with an explainer video animation company and take your marketing to the next level, Digital Brew is here to help.

At Digital Brew, we are passionate about creating captivating and effective explainer videos that achieve our client’s goals — wherever they are in their marketing journey. As an Emmy award-winning video production company, our talented in-house team brings decades of experience across 2D and 3D animation, motion graphics, and live action.

We don’t just focus on making beautiful videos; we ensure our videos drive results for your brand. Plus, thanks to our video conversion kits, you have the tools you need to get the most out of your video investment. We also pride ourselves on open communication, transparency, and always delivering exceptional work on time as promised.

Whether your tech company is looking to roll out a new app in a user-friendly way or your healthcare business needs to communicate a new service line to patients, we’ve got the skills to deliver memorable, one-of-a-kind explainer videos. Let us help you tell your story. Contact Digital Brew today to get started.

Frequently Asked Questions

Why hire an explainer video company?

Hiring an explainer video company allows businesses to leverage professional expertise in creating high-quality, engaging videos that effectively communicate complex ideas or products in a simple and understandable way. These companies specialize in storytelling and animation techniques that capture the audience’s attention, increasing understanding and retention of the information presented. As a result, businesses can boost their marketing efforts, enhance customer engagement, and drive conversions by delivering clear, concise, and compelling messages through explainer videos.

What’s the difference between 2D and 3D animation?

The main difference between 2D and 3D animation lies in the dimensionality and creation process. 2D animation, also known as traditional animation, involves creating or editing objects in a two-dimensional space, focusing on width and height, and is often characterized by its flat appearance. In contrast, 3D animation adds a third dimension, depth, to the visuals, creating more lifelike and volumetric figures and environments, and is created using specialized 3D software that allows animators to build scenes in a digitally simulated 3D space.

Are explainer videos expensive?

The cost of producing explainer videos varies widely, depending on factors such as the style, complexity, and length of the video, as well as the expertise of the production team.

While professional explainer videos created by experienced agencies might seem expensive, it’s important to consider the ROI of this investment. An animated explainer video is a life-long marketing tool you can use to tell your brand’s story over and over again, reaching new audiences and delighting viewers along the way.