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How Does Facebook Rank Video Posts?

August 22, 2019

How Does Facebook Rank Video Posts?

Facebook is… well a lot of things. From connecting with old friends to buying furniture you probably don’t need, Facebook strives to provide a user experience beyond any other. This is no different when it comes to video sharing, and with their recent updates, it seems Facebook’s video ranking standards in particular continue to skyrocket.

If you haven’t heard this enough, allow us to reiterate it one (yeah, right) more time: video posts will always outperform image posts. Every marketer and business alike should know this if they want to implement a successful social strategy. And with over 100 million hours of video watched on Facebook each day, it’s more important than ever to make sure your Facebook videos rank well.

Videos rank better on Facebook
Videos get 66% more qualified leads per year.

Let’s Get Ranking

Ok, enough with the marketing lesson. If videos play a major roll on your social platforms (they should) then here’s what you need to know about how Facebook ranks video posts:

  • You need loyal fans. Or at least people who will watch your video over and over. The Facebook video algorithm weighs heavily on how many repeat views your video gets and whether or not people are seeking it out. That means you have to be intentional with the content you put out there. Explainer videos or instructional videos are both great examples of content viewers will come back to again and again.
  • You can’t be boring. Duh. Why make a video if you have nothing to say? You have to choose your content carefully when creating a video, something that will hold the attention of your viewer. The top-ranking videos on Facebook keep people engaged for at least a minute, especially for videos that are over three minutes long. You may be asking yourself how you can produce a video that’s both informative and interesting. Well, we believe it all starts with a great script.
  • Creativity is key. This may sound the same as keeping your audience engaged, but being creative and being engaging are two very different things, and Facebook takes both into account when ranking a video. What the Facebook bots specifically look for in your video is originality, not just with content, but how you present that content. It’s important to make sure you aren’t involved in sharing schemes or repurposing someone else’s content in your videos. Facebook will not only demote the video you post, but you entire page as well. 

The Bottom Line

Whether you’re looking to make your brand a thought leader in your industry, or you just want to entertain your followers, being creative, engaging, and intentional is how you can make kick-ass videos that Facebook will love. At Digital Brew, we know not everyone has the time (or let’s face it, creativity) to make videos that will rank well on social platforms. That’s where we come in. 

Our team consists of extremely talented writers, illustrators, and animators that will brew up an animated video to bring your brand to life. 

Want Facebook videos that rank? Let’s set up a call!

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