Our marketing department was thrilled when we learned we had the opportunity to produce a video for Kissmetrics, a behavior analytics software. In marketing we rely heavily on new information relating to market trends, and Kissmetrics is one of the best in the biz at keeping their following in the know.
And, since they’re so great at analytics, they sent us these awesome numbers:
When Kissmetrics placed the explainer video on the homepage, they saw a:
– 9% improvement in signups
– 31.54% improvement in engagement (users creating custom events)
– 31.35% improvement in demo requests