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Tech Explainer Videos: Simplifying Complex Ideas

June 17, 2025

Every tech company is trying to revolutionize something. Whether it’s blockchain, AI, SaaS, IoT, or any other high-concept solution, the story is often the same: your product is powerful…but your audience doesn’t get it.

It’s not because the product lacks value, but because you are tasked with the difficult mission of explaining highly complex technical concepts in a short and engaging way. And in a world where attention spans are measured in seconds, complexity is your biggest enemy.

This is where Tech Explainer Videos come in. They are essential for helping audiences understand intricate technologies and concepts.

Why Simplicity Wins in a Noisy Market

Simplicity isn’t just a design principle; it’s a competitive edge. Tech brands that win are those that can articulate their value clearly, quickly, and compellingly.

Google didn’t focus on the technical aspects, like rendering speed and RAM usage, when positioning Chrome as the best browser for creative expression; it simply focused on “The Web is What You Make of It.”
Apple didn’t sell the iPod as a 5GB MP3 player; they sold it as “1,000 songs in your pocket.”

Simple stories sell. That’s why tech explainer videos are the most effective format for turning confusion into clarity and complexity into conversions.

Common Challenges Tech Companies Face

Tech teams are often too close to the product. This closeness leads to assumptions, jargon, and messages that push people away instead of being inviting. Here are the biggest communication hurdles:

Too much technical detail

Developers are proud of what they’ve built and often describe functionality in terms of APIs, architecture, or capabilities, because that’s how they understand value. However, prospects care far more about how it improves their life or business, not the backend logic that makes it work.

Unclear value proposition

When every competitor sounds similar, offering “powerful, scalable, AI-enabled solutions,” the messaging blurs into a sea of sameness. Without a clearly articulated “why you?”, buyers can’t easily grasp your unique advantage

Long sales cycles

In complex B2B tech, multiple decision-makers with varying levels of technical knowledge must all sign off…and they often don’t understand your solution the same way. This creates delays as sales teams are forced to explain, re-explain, and clarify the value over and over across emails, demos, and decks.

Low engagement

In the age of distraction, you have mere seconds to capture attention. Dense blocks of text and jargon-heavy decks don’t stand a chance. If your core message doesn’t instantly resonate, the audience tunes out before you’ve even had a chance to persuade them.

If this sounds familiar, you’re not alone…and tech explainer videos are your solution.

What Is a Tech Explainer Video Anyway?

A tech explainer video is a short, engaging video that communicates a technical concept, product, or service in a clear and compelling way. Hubspot reports that short-form videos are the content format that delivers the highest ROI according to marketers.

Key characteristics:

Length: Usually 60–120 seconds
Style: Animated, live-action, 2D/3D, or hybrid
Tone: Conversational, educational, and brand-aligned
Purpose: Simplify, engage, and convert

Think of it as your pitch, elevator speech, and product demo all rolled into one.

How Can Tech Explainer Videos Tackle Complexity?

Here’s how tech explainer videos make complex topics digestible:

Visual Metaphors

They turn abstract ideas into familiar visuals. For example, explaining a cloud database as a digital “library” that people can access from anywhere.

Storytelling

They introduce a character, a problem, and your product as the solution. Story makes tech feel human.

Narration + Motion

Pairing voiceover with movement makes ideas easier to retain—this is called dual-channel processing, and it significantly boosts memory recall.

Layered Information

You control the flow of information, revealing one piece at a time, making even complex systems feel approachable.

Quick Recap of the Top Benefits of Using Tech Explainer Videos

Clarity in Seconds: A great explainer video communicates your value proposition faster than any paragraph ever could. Perfect to fit today’s shorter attention spans.

Higher Conversion Rates: According to Hubspot, landing pages with explainer videos can increase conversions by more than 80%.

Sales Enablement: Give your team a video that does the heavy lifting in demos and pitches.

Investor Communication: Explainers are powerful tools for fundraising, especially when pitching to non-technical investors.

SEO & Website Engagement: Videos increase time-on-site and reduce bounce rates—two key SEO signals for Google.

Shareability: A well-made video is easy to share across email, Slack, social, and even at events.

Real-World Use Cases for Tech Explainer Videos

Use Case	How Explainer Videos Help
SaaS Product Launch	Shows features and workflow in action
API Integration Overview	Clarifies what connects, why it matters, and how to implement
Cybersecurity Solutions	Makes threats and protections visual and relatable
AI/ML Services	Breaks down models, predictions, and automation without math overload
Internal Training	Onboards employees and partners faster with less friction
Fundraising	Gives investors a clear idea of vision and ROI

How to Create a Great Tech Explainer Video

Here’s the process we follow at Digital Brew:

Step 1: Discovery

We dive into your product, your audience, and the messaging gaps. This helps us figure out what actually needs to be said—and what doesn’t.

Step 2: Scriptwriting

This is where the magic starts. We distill your core message into a narrative that’s clear, emotionally resonant, and action-driven.

Step 3: Storyboarding

We create a visual blueprint that shows how each part of the story will look.

Step 4: Voiceover & Animation

Professional voiceover artists bring the script to life while animators create visuals that align with your brand.

Step 5: Delivery & Optimization

We deliver in multiple formats for web, mobile, and social. Also, we offer guidance on where and how to deploy for max impact.

Mistakes to Avoid When Creating Explainer Videos

Even the best tech brands can get it wrong. Here’s what to avoid:

Cramming Everything In: Focus on one key idea per video. You can always create a series.

Leading with Features: Start with the problem, then introduce the product. Features don’t matter without context.

Ignoring Emotion: Even B2B buyers are humans. Let them feel something.

Skimping on Quality: Your explainer video is a reflection of your product’s polish.

Not Having a Clear CTA: Guide the viewer. Book a demo? Start a free trial? Don’t leave them guessing.

How to Promote and Leverage Your Explainer Video

Creating a great tech explainer video is just the beginning. Promotion is where the real ROI happens.

Add to Your Website Homepage: Make it the hero, your first and best pitch.
Use in Sales Outreach: Send videos in cold emails or follow-ups to explain your product quickly.
Share on LinkedIn and Twitter/X: Use short captions with video snippets to drive engagement.
Embed in Your Pitch Deck: Stand out in VC meetings with a clean, confident video narrative.
Use at Trade Shows, Conferences and other Events: Loop the video at your booth to attract and educate audiences.
Incorporate in Onboarding: Help new users understand your product’s value on Day 1.

Conclusion: Let Simplicity Drive Growth

In today’s tech landscape, attention is scarce and clarity is priceless. If your product is amazing but your audience doesn’t get it, you don’t have a product problem; you have a communication problem.

Tech explainer videos bridge that gap. They help your team sell, your customers understand, and your brand grow.

At Digital Brew, we specialize in crafting tailored explainer videos that make even the most advanced tech feel like second nature to your audience. Ready to simplify your story?

Contact us today to schedule a discovery call and see how we can help your message finally land.