What is Evergreen Marketing Content?

A great way to stretch your marketing budget is making evergreen content. This is essentially content that is timeless; it’s always green and it’s always fresh! Evergreen marketing is not focused on a specific, timed campaign you’re running, but is a crucial part of marketing your business, creating repeat customers, and boosting SEO. So, let’s start with the basics.

What Does Evergreen Mean?

The word “evergreen” invokes feelings of freshness, which is exactly what evergreen marketing is: content that always stays fresh. These are videos, articles, and infographics that provide value to your reader no matter when they get their hands on it. For example, this article is evergreen content, because no matter when you read this, evergreen will still mean the same thing. 

Remember, evergreen content can always be updated. Notice anything familiar about this article? That’s because it’s nearly identical to our last blog about evergreen content, only slightly updated! It’s not necessarily about the information within the content, but more so the entirety of the content itself.

Evergreen marketing does not include:

• Breaking news
• Yearly trends
• Statistics
• Anything that will become obsolete in 6 months

Why is Evergreen Content Important?

Aside from the fact that it feels like a waste of time to produce something that will only be applicable for a few months, evergreen marketing is crucial for building up your SEO. And better SEO means better search engine results, which means more leads for you. Also, the longer your site or piece of content exists on the web, the stronger the SEO it will have. A high-quality blog from 2 years ago will actually have a greater SEO effect on your website than consistently posting mediocre blogs with little-to-no keyword pull. Updating your evergreen content with any new relevant information or statistics can also help boost your SEO effectiveness.

Brew it Green, Evergreen

Videos are a fantastic way to present your evergreen content, because they too are meant to last for years to come. When you use a video that isn’t dated, and content that has no expiration, you truly have a piece of marketing content that is priceless.

With over 11 years of experience, we at Digital Brew are more than happy to help you create a timeless video for your company, to help boost your sales and company name recognition. We’d love to discuss your video marketing goals, or answer any questions you may have about evergreen content. If you’d like to chat, you can schedule a call with us here.

Let’s Brew This!