What is Evergreen Marketing Content?

Even if you aren’t a marketer, chances are you’ve heard the word “evergreen marketing” before. Maybe the word evergreen invokes feelings of wintertime, or Christmas trees, but most likely not marketing content. However, evergreen content is a crucial part of marketing your business, creating repeat customers, and boosting SEO. So, let’s start with the basics.

What Does Evergreen Mean?

The word evergreen invokes feelings of freshness, which is exactly what evergreen marketing is: content that always stays fresh. These are videos, articles, and infographics that provide value to your reader no matter when they get their hands on it. For example, this article is evergreen content, because no matter when you read this, evergreen will still mean the same thing. Other examples of evergreen content include:

  • Instructions on how to use a product
  • Information about the founding of your company
  • Product reviews
  • Video testimonials

Remember, evergreen content can always be updated. It’s not necessarily about the information within the content, but more so the entirety of the content itself. Evergreen marketing does not include:

  • Breaking news
  • Yearly trends
  • Statistics
  • Anything that will become obsolete in 6 months

Why is it Important?

Aside from the fact that it feels like a waste of time to produce something that will only be applicable for a few months, evergreen marketing is crucial for building up your SEO. And better SEO means better search engine results, which means more leads for you. Also, the longer your site or piece of content exists on the web, the stronger the SEO it will have. A high-quality blog from 2 years ago will actually have a greater SEO effect on your website than consistently posting mediocre blogs with little-to-no keyword pull. 

Where We Come In

Videos are a fantastic way to present your evergreen content, because they too are meant to last for years to come. When you use a video that isn’t dated, and content that has no expiration, you truly have a piece of marketing content that is priceless.

With over 10 years of experience, we at Digital Brew are more than happy to help you create a timeless video for your company, to help boost your sales and company name recognition. We’d love to discuss your video marketing goals, or answer any questions you may have about evergreen content. If you’d like to chat, you can schedule a call with us here.

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