The Drip Ep 12: Breaking Down Storytelling on Video

Quick Answer: Every great video tells a story…but not all stories are created equal. Storytelling on video presents a unique art that requires creativity and insight. In this episode of The Drip, Ally Nichols and Nate Nazario reveal how to craft stories that connect emotionally, simplify your message, and turn viewers into believers.

Want to put storytelling into action?

We’ve created a free Storytelling Framework Worksheet to help you build your next great video narrative. Use it to define your audience, pinpoint their biggest challenge, outline your solution, and tap into the emotions that drive connection and conversion. Whether you’re crafting an explainer video or a full brand campaign, this worksheet will guide you through every story beat in your video storytelling.

Welcome back!

The Drip is back with a new episode…and this one’s a page-turner!

The Drip Episode 12 | Breaking Down Storytelling on Video

Once upon a time… there was a CRM platform.
Okay, maybe not your typical fairy tale, but that’s exactly the point: storytelling on video can be anything but ordinary.

In this episode, our Marketing Director Ally Nichols and VP of Business Development Nate Nazario break down how real storytelling works in video marketing (and why it’s more powerful than any tagline or sales pitch).

From defining your character and conflict to finding the emotional core that makes people feel something, Ally and Nate show how story-driven videos can simplify complex ideas and make your brand impossible to forget. This is the magic of storytelling with video.

Watch now to learn:

• Why storytelling sticks in your audience’s mind

• The four key ingredients of a strong marketing story

• How to transform data and features into emotion and meaning

• The secret to crafting explainer videos that actually connect

Until Next Time!

That’s a wrap on this month’s episode of The Drip! Watch some more of our episodes here

Remember: stories aren’t just for books or movies. The best marketing videos start with a story that connects, teaches, and inspires action. At times, storytelling on video can achieve just that.

And if you’re ready to tell your brand’s story through video, we’d love to help bring it to life.

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FAQs: Breaking Down Storytelling on Video

1. Why is storytelling so important in video marketing?
Because stories create emotional connections. They help audiences remember your message and feel something about your brand—something that facts and stats alone can’t do.

2. What are the main elements of a good marketing story?
Character, conflict, resolution, and emotion. These four ingredients turn even the most technical topic into a relatable, memorable experience.

3. Can storytelling work for B2B videos?
Absolutely. Whether it’s a software demo or a case study, your story just needs a relatable problem, a real-world solution, and the emotion behind why it matters.

4. How can I make sure my video tells a cohesive story?
Start with your audience. Identify their challenges, define what success looks like for them, and build your narrative around that transformation—showing, not just telling, how your solution helps in developing storytelling through video.