Lightcast Case Study: Boosting Brand Impact with Video

Motivation

Lightcast, a global leader in labor market data and analysis, needed expert-level animated videos to launch their new campaign: It Starts With Lightcast. Their VP of Brand and Content Marketing, JP Lespinasse, explained:

“We need videos with robust, expert-level animations matching our new look and feel for our brand to kick-off our new campaign.”

The challenge? Creating content that not only reflected their fresh branding, but also inspired business leaders, government officials, and educators to view Lightcast as the go-to partner for reliable workforce data.

Solution

To meet this challenge, Digital Brew produced three short animated videos designed to showcase Lightcast’s data-driven insights in a visually engaging way. Each video combined Lightcast’s ambitious tone with Digital Brew’s Emmy-winning animation expertise.

“Effortless! Digital Brew is clear and concise when it comes to process so you know where the project is at every step of the way. Between our designers and theirs, it is so fun to come up with masterful videos that combine the creativity of Lightcast’s brand with the expertise of Digital Brew’s animation artists.” — JP Lespinasse, VP of Brand and Content Marketing, Lightcast

The It Starts With Lightcast videos used compelling visuals and a bold message to position Lightcast as the partner enterprises can trust for better decision-making.

Results

The videos made an immediate impact.

• Overwhelmingly positive feedback from more than 600 employees.

• Strong internal support for the campaign.

• Ability to repurpose the videos into supporting assets for social media, extending the campaign’s reach.

“The (3) videos have garnered incredible internal support and nothing but overwhelmingly positive feedback from our 600+ employees. We’ve been able to use the videos to create supporting assets for social media to drive the campaign’s message as well.”

Lightcast continues to partner with Digital Brew for animation projects:

“We use Digital Brew exclusively for animation work… When we needed this new, ground-breaking creative for our company—we came running back!”

And when asked what they’d tell someone considering Digital Brew?

“What are you waiting for? If you are looking to tell a story and bring your brand and your story/campaign to life, Digital Brew knows how to do it! … It’s well worth the spend, for an asset that can multiply itself far beyond delivery to your inbox.”