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Pre-Production, Production and Post-Production Defined

August 18, 2015

Pre-Production, Production and Post-Production Defined
“Let’s use the Kinos.” “Let’s just do it in post.” What does that even mean? Working in a video production company here in Orlando, it is easy to see why we often use terminology specific to video production and forget that most people do not know what all encompasses any given term. To us, pre-production is a term we use in our vocabulary daily, so it’s easy to use the term with clients without realizing they may not know what the terms pre-production, production, and post-production actually mean or what they entail. But you know us, ask and you shall receive. And some of our clients have asked us to elaborate on the subject matter, so here it is. The production process, in a nutshell, is pre-production → production → post production.

Q. What is Pre-Production?

A. Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.

Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-pro is the planning stage. It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy. Having a strong concept is an essential component of a video. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Not on our watch, though!

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Q. What is Production?

A. The action of making or manufacturing from components or raw materials or the process of being so manufactured.

Production is the actual filming of the video. The video production company you’re working with bring their crew, equipment, talent (actors) and all necessary props out to the location and capture all the footage necessary. If you’re adding elements such as motion graphics, animation or voice-overs in your video, the material will be produced in the production stage. BONUS TIP: The quality of footage you receive in production can not be corrected in post production, so make sure the footage from production is the highest quality footage you can get!

Q. What is Post-Production?

A. The work that is done on a film or recording after filming or recording has taken place.

Last, but certainly not least, is post production. Post-production, which is often referred to as ‘post’, is organizing, cutting, coloring and editing the footage captured in production. Before entering the world of video production, I thought the footage captured on the camera is the video product that we see on the big screens. I wasn’t aware of the coloring that happens in post or the audio mixing. Post is where all the footage is constructed and the final touches, the elements that really make the video pop, are added to the final product. When you boil it down, video production can be summed up into three main parts: pre-production, production, and post-production. To learn the specifics of how each production stages works with animation, cruise over to our blog post “The Production Process an Animated Explainer Videos”. Or, if you’d like to see a breakdown of our animation process, you can check out our blog about The Lifecycle of an Animated Video at Digital Brew. Let’s Brew This!