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Top 5 Reasons You’re Procrastinating Using Video
June 13, 2023
So you’ve been kicking around the idea of using video in your marketing campaigns but you keep procrastinating on pulling the trigger. You see a lot of other companies using video marketing but there’s a ton of excuses you keep telling yourself that it’s not needed or helpful. Here are the top five reasons you’ve been procrastinating using video (and why you should stop).
1. Who Has the Time?
Investing in video marketing is a big step. Not just financially, but for time, talent, and resources as well. And if you’re looking to jump into video, you or your company might be looking into the idea of trying to do it in-house. Well of course that’s overwhelming! And with limited staff and resources, it probably seems infeasible to pull off. Well, that’s why companies like Digital Brew exist! We’re here to help you make great videos so you don’t have to!
2. Is It Worth It?
In all business decisions, money is always the main factor. How much is this going to cost us? Is it in the budget? Should we make it part of the budget? What will our return on investment look like? Well it’s easy for us to tell you that yes, it’s absolutely worth it! You should invest in a good video marketing campaign. But that’s our business, of course we’re going to stop procrastinating on video marketing. So don’t just take our word for it! 86.7% of our clients said that video provided them with a good ROI and 75% said a video helped them increase sales! Outside of our clients, 83% of video marketers say it helps them generate leads!
3. What Do I Say?
So now you’re thinking to yourself, “Suppose I stop procrastinating. What would my video even say?” The short answer is, “Anything you want!” The long answer is that it depends what point you want to get across. It could be a brand awareness piece, a product launch, a trade show video, or anything in between! Something we do here at Digital Brew is set up a creative brief call with you and your team. During this call, we’ll help you nail down exactly what the focus of your video will be.
4. What If I Don’t Want a Cartoon?
We’ve gotten this question a lot when talking to clients about their explainer videos. Animation can be done in a wide variety of styles. So part of the process of working with you is narrowing down your exact style and what fits your brand best. Sometimes the video can be cute or sometimes it’s strictly business and more focused on motion graphics. We can even do 3D and live-action! We’re here to make your vision come to life and would never force you into a design you’re unhappy with.
5. What if I Don’t Like It?
You might be procrastinating because it’s hard to know what the finished product is going to look like. Well do we have good news for you! When working on videos with us, you’re involved at every step of the process. We work with you on script. Then we create custom style frames for you that will show you exactly what your video will look like. We then show you the storyboards. And at each milestone, we’ll work with you for feedback so you’ll know exactly what the finished product will look like once it’s completed. We’ll even give you a full timeline so you know what you can expect us to hit each milestone.
Time to Stop Procrastinating Using Video!
What do you think now? Do you still think video’s too much? Remember, we don’t just make videos for the fun of it (even though we love what we do). Our whole goal with videos is to help you make more money! We’re always on your side and want to make the process as easy as possible. Hopefully this blog has helped with some of your concerns. Whenever you’re ready to have a conversation with us about video marketing, you can always reach out to us here!
Let’s Brew This!