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The Drip Ep 10: Emotion-Driven Marketing
July 30, 2025
The Drip Episode 10 | Emotion-Driven Marketing
What’s the secret behind powerful marketing? It’s not just features or stats…
It’s emotion.
In this episode of The Drip, our Marketing Director Ally Nichols and VP of Business Development Nate Nazario break down why feelings like trust, excitement, and even fear are the real drivers behind buying decisions.
Whether you’re selling cloud software or coffee beans, you’re ultimately selling peace of mind, confidence, or inspiration. And the best way to communicate those feelings? Storytelling.
From explainer videos that make users feel empowered to product launches that spark excitement, emotion driven marketing can help your message stick.
Watch now to learn how emotional storytelling can transform your marketing—and why it matters more than ever.
