Top 10 Medical Explainer Videos

You’ve seen us do a lot of Top 5 Explainer Videos lists on this blog in the past. This week, we’re going even further. We’re going to make a Top 10 list for medical explainer videos. But not only are we expanding the count, we’re expanding the types of videos from just us to across the globe (don’t worry, there’s still a few of our own in this list). So here are some of the best medical explainer videos we’ve seen:

What Makes a Great Medical Explainer Video?

Great medical explainer videos do more than just look good; they educate, reassure, and build trust. Whether the audience is patients, healthcare professionals, or stakeholders within the medical industry, the best videos balance clarity, accuracy, and engagement.

Because medical explainer videos often deal with sensitive or complex medical information, they must communicate ideas clearly without overwhelming or confusing viewers. The most effective healthcare explainer videos simplify the message, respect the subject matter, and use visual storytelling to make information easier to understand and remember.

Accuracy and Clear Medical Messaging

Accuracy is the foundation of any successful medical explainer video. Healthcare organizations and medical device companies rely on explainer content to convey important information that can directly impact patient decisions and outcomes. That means every claim, visual, and line of dialogue must be medically sound and clearly communicated.

Strong medical explainer videos work closely with subject-matter experts to ensure terminology is correct while still being accessible. The goal is to translate complex medical information into language that patients and non-specialists can understand, without oversimplifying or misleading. This level of precision is especially important for medical device explainer videos and content aimed at healthcare professionals.

Visual Simplicity for Complex Concepts

Medical topics are often abstract, technical, or difficult to visualize. That’s where animation excels. Animated healthcare explainer videos can break down complex medical information into clean, digestible visuals that guide the viewer step by step.

Instead of overwhelming audiences with dense text or clinical imagery, effective healthcare marketing videos use visual hierarchy, minimal design, and purposeful motion to focus attention on what matters most. Whether explaining how a treatment works or how a device functions, visual simplicity helps viewers retain information and feel more confident in their understanding.

Using Storytelling to Improve Patient Understanding

Storytelling is a powerful tool in medical explainer videos, especially when the goal is patient education. By framing information within a relatable narrative (such as a patient journey or everyday scenario) explainer videos help viewers emotionally connect with the content.

This approach is widely used by healthcare organizations to humanize medical topics and reduce anxiety around procedures, diagnoses, or treatments. When patients see themselves reflected in a story, they’re more likely to engage, remember the message, and take action. Story-driven medical explainer videos turn information into understanding.

Animation Styles That Work Best for Medical Topics

There’s no single animation style that fits every medical explainer video. The best approach depends on the audience, message, and goals. Some healthcare explainer videos benefit from clean 2D animation for clarity and approachability, while others use 3D animation to accurately demonstrate anatomy, medical devices, or procedures.

Hybrid or “mixed media” styles (combining animation with live action) are also effective in healthcare marketing videos, especially for brands looking to blend realism with educational visuals. No matter the style, successful medical explainer videos prioritize clarity, consistency, and trust, ensuring the visuals support the message rather than distract from it.

Med Mart Animated Explainer Video

Med Mart makes it simple to find the right doctor for cosmetic procedures. You don’t see 3D animated explainer videos featuring characters as often so we were really impressed with these. There’s some great texturing happening and a lot of it almost has a stop-motion look. There’s a little bit of text on screen but it’s incorporated really well into the video and only used to emphasize certain points in the voiceover.

Sleep Number Sleep30 Challenge Animated Explainer Video

This Sleep Number animated explainer video shows off their Sleep30 challenge and all the ways you can set yourself up for success during the month. The music evokes a cozy feeling you want associated with sleep. What really caught our eye because of the transitions and the physics of the characters.

RxLink Animated Explainer Video

Getting your prescriptions can be difficult and costly. But it shouldn’t be. RxLink is here to help patients with a number of ways to save and get the medications they need. Something we really love about this video is the character designs and lighting effects. We think brewmasters Tim Spencer and Beau Benson really captured their ability to illuminate their personalized options for more affordable medicine.

I Had Black Dog, His Name Was Depression

This does something a lot of the best animated explainer videos do: Use creative metaphors both visually and through voiceover to convey their big ideas. As the title suggests, this video from the World Health Organization uses a black dog following this man around to represent depression. The one note we’d like to make about this video is that it’s a little closer to a short film than an explainer video but we still wanted to highlight. For standard explainer videos, the ideal length will always be that 60-90 second sweet spot.

How to Get a Better Night’s Sleep – Tylenol Explainer Video

This one is a little different from the other videos on our list. It’s not really promoting you buying anything from them. It’s a PSA about your health. Everyone knows what Tylenol is so they don’t necessarily need to make a video saying something like, “Hey, got a headache? Take Tylenol!” It’s more about keeping themselves top of mind in the health and wellness space. So they created an educational explainer video promoting good routines that help your sleep cycle, and ultimately your health. This one mixes live action and animation to do that.

World Immunization Week Explainer Video

Here’s a video we loved that doesn’t use any voiceover. More often than not, most explainer videos tend to have some kind of voice component but this one tells everything visually with only a handful of phrases on screen to move the story along. We were also big fans of the animation and art styles here.

Denovo Dental Space Maintainer Animated Explainer Video

Here’s another video where we were really impressed with the animation style. We loved the little tooth characters and how they can sit right on line of being both compelling and informative for the kids needing a space maintainer but never talks down to them. Something else we liked here was the use of sound effects. Little things like hearing the sounds of the crane or the cheering of tooth characters really add a lot to this.

Pfizer Animated Explainer Video

Here’s another unique one we wanted to highlight. This medical explainer video took a more abstract approach to it’s animation through clusters of shapes. With a little bit of movement, these shapes were able to go from flourishes on the side of the frame, to forming a person, to representing germs, to even showing numbers. There’s so many approaches to take with explainer videos and this way really impressed us.

Bayer Medical Explainer Video

This commercial from Bayer is a perfect example of the brand story video. Much like the earlier Tylenol video, instead of doing a video about something like Claritin or Aleve, Bayer created this ad. It’s all about what they do for humanity through science. One of the lines is even “We don’t just provide food and promote healthcare.” It’s a feel-good brand story piece that aims to show you why Bayer is so great beyond just something you take when you feel sick. It uses footage from across the world, featuring people from a range of ethnicities and backgrounds, showing how what they strive for is something more universal and more than just a buck.

Crossover Animated Explainer Video

There’s a lot to love about this medical explainer video. The first thing that caught our eye was it’s use of color. There’s an incredibley smooth transition point where the world goes from dark and a little scary to bright and vibrant. The animation in this one is also so fluid and natural, seeing it’s two characters create the illusion of 3D. There’s a great shot of the hero character walking down a hallway of different medical providers that was really slick.

Brewing Medical Explainer Videos

So there you have it, 10 of our favorite medical explainer videos from around the web (including a few favorites of our own). There’s so many different ways to craft a compelling explainer video and we wanted to show the range of avenues you could take. There’s different styles of animation, voiceover or no voiceover, characters or no characters… the possibilities are endless. At Digital Brew, we love finding new, exciting ways to tell your stories. So if you want to know a little more about what our process looks like, you can always reach out to us here.

Let’s Brew This!

Frequently Asked Questions

What is a medical explainer video?

A medical explainer video is a short, educational video designed to explain healthcare-related topics in a clear and engaging way. These videos are commonly used to simplify complex medical information, explain treatments or procedures, introduce medical devices, or educate patients and providers. Medical explainer videos often use animation, voiceover, and visual storytelling to make medical concepts easier to understand for a wide range of audiences.

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How much does a medical explainer video cost?

The cost of a medical explainer video can vary depending on factors like length, animation style, level of detail, and review requirements. Animated healthcare explainer videos that involve complex medical information or detailed medical device visuals typically require more time and expertise. On average, pricing reflects the planning, scripting, design, animation, and revision process needed to ensure accuracy and clarity—especially for healthcare marketing videos used by medical organizations.

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Why are medical explainer videos effective?

Medical explainer videos are effective because they transform complex medical information into clear, visual stories. Animation helps audiences process information faster and retain it longer, which is especially important in the medical industry. These videos also build trust by presenting accurate information in a calm, approachable format, making them valuable tools for patient education, healthcare professionals, and healthcare marketing initiatives.

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Who uses medical and healthcare animation?

Medical and healthcare animation is used by a wide range of organizations, including hospitals, healthcare organizations, pharmaceutical companies, medical device manufacturers, and healthcare professionals. These videos are also commonly used in healthcare marketing, patient education, training, and internal communications. From explaining new treatments to launching innovative products, medical explainer videos help organizations communicate clearly and confidently.