Top 5 Animated Explainer Videos for Products

It’s time again for another one of our Top 5 animated explainer video lists! This week we’re taking a look at something we don’t normally showcase: Products. Most of our lists so far tend to be about things like apps, manufacturing, or some kind of service. It’s not often we talk about B2C videos focused on physical products. So let’s take a look at five of our favorite animated explainer videos products.

What Are Animated Product Explainer Videos?

Animated product explainer videos are short, engaging videos that use animation to explain how a product works, its key features, and the benefits it offers to customers. These videos are designed to break down complex concepts into easy-to-understand visuals and narratives, making it easier for potential customers to grasp the value of the product quickly.

Typically, animated product explainer videos use vibrant graphics, motion, and characters to tell a story that resonates with the target audience. They often focus on highlighting the problem the product solves and the solution it provides in a simple, engaging way. These videos are popular for businesses looking to introduce a new product, explain its functionality, or educate customers on its use.

Animated product explainer videos are highly versatile and can be used across various platforms, including websites, social media, email campaigns, and presentations, helping to increase product awareness and conversions.

The Importance of Animated Explainer Videos

Animated explainer videos are crucial for businesses to communicate effectively. Here’s why:

• Simplifies Complex Ideas: They break down complicated concepts into easy-to-understand visuals, making your message clear.
• Increases Engagement: Animation grabs attention and keeps viewers interested, boosting retention.
• Boosts Conversion Rates: By clearly showcasing your product’s value, these videos help increase sales and sign-ups.
• Enhances Brand Awareness: Shareable and visually appealing, animated videos boost visibility and brand recognition.
• Cost-Effective: They’re flexible and often more affordable than live-action videos, allowing for easy updates.

In short, animated explainer videos are a powerful way to engage audiences and drive results.

Top Types of Explainer Videos

Explainer videos come in various styles, each offering unique advantages depending on your goals and target audience. Here are the top types:

Whiteboard Animation

Whiteboard animation videos simulate hand-drawn illustrations on a whiteboard, often used to explain complex concepts in a simple, visual manner. This style is engaging and ideal for educational content or simplifying detailed information.

2D Character Animation

2D character animation uses flat, two-dimensional characters to tell a story. This style is popular for creating relatable, engaging content that connects emotionally with viewers. It’s perfect for brand storytelling and explaining products in a fun and personable way.

Motion Graphics

Motion graphics focus on dynamic text, shapes, and design elements, making them ideal for explaining data, processes, or abstract concepts. These videos are visually engaging and work well for businesses that need a clean, professional presentation of their services or products.

Kinetic Typography

Kinetic typography uses moving text to convey a message. This style is often paired with powerful voiceovers or music to create impactful videos that emphasize key points. It’s a great option for videos that focus on statistics or bold statements.

3D Animation

3D animation offers lifelike, three-dimensional visuals that are highly detailed and immersive. This style is excellent for demonstrating complex products, architecture, or technical processes in industries like healthcare, engineering, or manufacturing.

Each of these explainer video styles has unique strengths, allowing businesses to choose the one that best fits their message and audience.

5 Animated Explainer Videos For Products

Oh Yuk Animated Explainer Video

First up is Oh Yuk. This video is a great example of showcasing a physical product in a stylized, animated way. Even though when this tub cleaner is shown, we’re not showing a hyper realistic image of it, it completely gets across what it looks like and what it can do for your jetted tubs. Plus, getting to do this video with characters means we get to have a little more fun and expressive, showing off not only what the cleaner does, but how happy it makes people who use it.

Get a Print Animated Explainer Video

We always love being able to step away from the traditional explainer video role, and this video for Get A Print was the perfect example of what can happen when we collaborate with a creative company. Instead of using standard voiceovers, for this video everything is told visually with fun characters. Get A Print allows you to send photos to print straight from your phone, shipped straight to your house. We’re a big fan of any service that allows us to not leave the comfy couch, and we loved putting this video together for Get A Print.

Addition Financial Animated Explainer Video

Okay, this one is cheating a little bit. While its focus is on Addition Financial’s app and online experience, it’s something that enhances physical products you use every day: Your phone and your credit card. We’ve worked with Additional in the past and we always love an opportunity to show off what they do for their customers. Perhaps you’ll see some more collaborations in the future.

Nature’s Dynamics Animated Explainer Video

Who doesn’t love a healthy gummy bear? That was the question on all of our minds as we took on this project for Nature’s Dynamics, who expertly craft gummy vitamins and probiotics using only whole food ingredients. This is, by far, one of our favorite explainer videos we’ve ever created because of the immersive world we were able to create for Nature’s Dynamics. The character animations, detailed backdrops and immersive transitions work together to take the viewer through the magical world of Nature’s Dynamics. We hope you enjoy it as much as we enjoyed making it.

Soleeva Animated Explainer Video

Here’s a video we LOVE. Well, we love all of our videos, but when you’re making a list, you gotta choose something. This amazing 3D video showcases Soleeva’s solar panels and all the services and protections they offer. We talked earlier in the blog about Oh YuK and how a 2D animated explainer video with characters can be a great way to present the effects of products. On the flip side, when showing off physical products, 3D can be a great way to create a realistic representation of it. It’s all about the audience you’re looking to capture.

Brew Up Product Videos

Well there you have it, five of our favorite animated explainer videos focusing on products. We hope this gave you a good look at the wide range of ways you can showcase your products in an animated explainer video. There’s no one right way to do it, of course. It just depends on who your target audience is. From there, we can craft your video in a number of ways. So if you’re looking to get a video made about your own product, or just want to know a little more about what the process looks like, you can always reach out to us here!

Let’s Brew This!