Although animated explainer videos have proven to be the most successful form of online video content for businesses, there’s still some crucial elements that could make your animated explainer unsuccessful. After all your hard work and investment, to receive an ineffective explainer video would be the worst possible scenario, right?
To avoid this ever happening to you and your business, let’s dive into the three most common mistakes in animated explainers.
Mistake #1: Poor Quality
Broadcasting an animated explainer on your company’s landing page is a great idea, but if the video is a bad quality video, it will hurt you more than help you. The viewer (and potential prospect!) will associate that bad quality video with your brand. Creating a negative brand association is the last thing you’re trying to create with your animated explainer video. For prospects to associate quality with your brand, high-quality content is not only desired but necessary.
Mistake #2: Length
Unfortunately, this common mistake is seen all too often, and we’ve certainly had clients come to us saying they want a 2.5 to 3-minute long animated explainer. A lot of people have a lot to say about their business. They want to convey every last detail about what makes them different, but in the case of an animated explainer, shorter is always better.
Make sure your script is concise, fun and to the point. The shorter your explainer video is, the more likely prospects will remember it. The sweet spot for an animated explainer is between 30 seconds to a minute and a half.
Mistake #3: Voice Over
Using a professional voice over is like the icing on the cake. It finishes everything with a very professional touch. Knowing your audience when choosing your voice actor comes heavily into play. Your audience will more likely resonate with and remember the animated explainer for your business if the voice over is similar to them.
Aside from audience, having a professional voice over helps convey the message of your animated explainer. Take it from Digital Brew’s Sound Designer, Sean Benson “Voice over is important for some videos such as animated explainers because it helps audibly guide the viewer. It can do good to compliment the visuals and can invoke an emotional response to connecting with the viewer.”
Keep these most common mistakes in mind so you can reap the benefits of an effective animated explainer video. Want to leave all this to the pros? That’s what we’re here for. Reach out to us on Twitter @digitalbrew_co or say hello at
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