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Do Explainer Videos Actually Work?

November 15, 2023

Do Explainer Videos Actually Work?

Explainer videos are a big investment. That’s why we understand you might be a bit unsure about getting one if you’ve never had one. Maybe your current marketing efforts have been steady so far. Why change things now? Or if you’re seeing a decline in leads, it’s normal to be skeptical of the slick cool thing you haven’t gotten yet. It’s easy to ask, “Do explainer videos actually work?” Well, as long as you’re using them right, yeah, they work.

The Facts and Figures

It’s easy for us to sit here and tell you that explainer videos actually work. It’s our whole business. Of course we’re going to tell you that. But these aren’t just snake oil pills we’re selling you. Explainer videos have a proven track record for helping companies get new leads, helping clients better understand your product, and even helping with your brand recognition. We’ve even surveyed our clients about how their videos helped them. Here’s the data we got from them plus some more we found around the web: 

  • 87% of marketers have said video marketing helped them drive more sales.
  • 92% of marketers told Hubspot that they get a good ROI on video content
  • – 83% of our clients said video marketing helped increase traffic to their website
  • – 93% of our clients said video marketing helped their customers better understand their products or services
  • 93% of businesses have successfully gained new customers through the utilization of social media video.
  • – Marketers that use video experience revenue growth 49% faster!

We also found this great report from Wyzowl about video marketing in 2023. We thought this report really helped showcase all the ways that explainer videos actually work!

  • – 96% of marketers continue to value video as an ‘important part’ of their marketing strategy.
  • – 96% of video marketers say video marketing has increased user understanding of their product or service.
  • – 95% of marketers say video marketing has helped them increase brand awareness.
  • – 90% of marketers say video marketing has helped them generate leads.

Wow, those are some pretty impressive figures. Based on the numbers alone, if you were asking “do explainer videos actually work” the answer would certainly be yes.

Did You Make the Right Video?

Do explainer videos actually work? As long as you’ve made the right one and know how to use it.  We’ve talked in the past about how shorter is better. So if you decided to make a five minute explainer video, well, it’s probably not working very well. We always tell people the 60-90 seconds is the sweet spot for a good explainer video. Remember, your explainer video is meant to be a conversation starter, not replace the whole conversation. If you’re trying to explain how your product or service works and your video is five minutes long, you’re probably not explaining it effectively. You want to get in quick and explain something complicated in a succinct way that gets people excited (hey, that’s what Digital Brew is so good at).

Building on that, if you have an explainer video that’s overstuffed and unfocused, it’s probably not going to perform well. Now a viewer will just feel overwhelmed and lose interest instead of being excited. If you throw everything plus the kitchen sink into your explainer video, your view won’t know what to focus on. That’s why it’s important to always have a clear vision for your explainer video.

Where Are You Driving Your Audience?

Another important thing you want to utilize in your explainer videos are call to actions and landing pages. One of the best ways to answer the questions of “do explainer videos actually work” is to set up a way to track it. So with your CTA, you send them to your landing page. “Check us out at…” Something like that. Now you can watch traffic at your new landing page and see if you’re getting new eyes. Then on your landing page, you’ll have a convenient form for customers to fill out where you can capture their contact information. As you see an uptick in traffic and new leads, you’ll really be able to gauge how well your explainer video is working.

Brewing Explainer Videos That Actually Work

Hopefully we’ve answered your question, “Do explainer videos actually work.” The short answer is, of course, “Yes!” That’s why a company like us exists. If explainer videos didn’t work, we probably wouldn’t be in business very long (and we just passed 12 years!). As much fun as we have here and love creating art, our end goal is always to make videos that convert and make you money. So if you ever want to chat about a new explainer video or even just learn what the process might look like, you can always reach out to us here.

Let’s Brew This!